DreamIT Archive

At this nextNY event this evening, I met with the team from Postling. The founders of Postling all come from Etsy (another NYC startup). Postling was part of the Philadelphia-based DreamIT startup incubator class for 2009. ReadWriteWeb has a full review of the service from last month.

Postling offers a social media management tool which allows businesses to push content to a variety of social networks. The service is described as, “aim(ing) to be the best tool for small businesses to market, listen, and respond to their customers using social media.” One of the interesting things about Postling is that you can also post to blogs along with Twitter, Facebook, Flickr, etc. This should help Postling gain traction as you can really manage the full cycle of media.

The service costs $9/month or $90/year. Here’s a quick video I grabbed with Postling CEO David Lifson (note: the audio is very loud).
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Last year I traveled to Philly for the DreamIt demo day 2008. Unfortunately my schedule wouldn’t allow for the trip this year but here are the DreamIt presenting startups that will demo their technology today.

Notehall
Class notes and study papers marketplace
http://www.notehall.com

OurShelf
Social cataloging that powers online shopping and classifieds
http://ou.rshelf.com (make sure to spell this URL correctly)

Parse.ly
Displays relevant content based on your interests
http://parse.ly

PostLing
Social media marketing tool for small businesses
http://postling.com

SeatGeek
Web app forecasts ticket prices for events so you pay the lowest possible price
http://SeatGeek.com

StraightUpEnglish
English language SaaS tool
http://straightupenglish.com

ThreeScreenGames
Creates games for all three platforms – tv, pc and mobile
http://FanGamb.com

Trendsta
Marketing tool for companies and brands to connect with teens and tweens
http://trendsta.com

Jobaphiles
Marketplace to allow people to bid on jobs and gigs
http://Jobaphiles.com

Kidzillions
Online allowance and chore management system for kids
http://Kidzillions.com

Summer 2008 DreamIT company Anthillz announced earlier this week that they have relaunched with a strong focus on building trusted relationships for business professionals. We initially covered Anthillz last month when they launched.

Anthillz describes their new mission as, "Unlike traditional social and professional networks, Anthillz encourages you to connect with only your trusted colleagues." They go on to say, "Our emphasis on trusted colleagues—rather than acquaintances and people you hardly know—makes our network a more reliable source of recommendations, referrals, and introductions." The only way to connect with someone on Anthillz is to write a trusted review of that person. It’s a very interesting concept to create a network of people who are in my trusted circle.

It sounds like a great idea especially in this world of the "auto-friend" on most networks. But I wonder if that’s what LinkedIn was supposed to be when it launched and eventually morphed over time. I’d propose a more business-focused name to go along with their new focus.

Yesterday I traveled to Philadelphia to attend the DreamIT Ventures Funding Day. Eleven startups presented their ideas and pitched their concepts for funding. Several hundred people attended the event and the event went off without a hitch. Most of the presentations were very good and I was actually quite impressed with many of the company ideas.

Here is a list of the companies who presented plus a link to our coverage:

• Vuzit (our coverage)
• DropCard (our coverage)
• Anthillz (our coverage)
• Sleep.FM (our coverage)
• Trendient
• Beanstockd
• Phrazit
• Tapinko (our coverage)
• SnackFeed
• SCVNGR (our coverage)

SCVNGR is one of the companies in the DreamIT startup incubator. SCVNGR describes their service as an "on-demand interactive mobile platform". What this really means is that they help companies and other groups create scavenger hunt games.

The actual game works very similar to any scavenger hunt but with more intelligence. Because everything is sent back via text message to SCVNGR, the system can appropriately send people to the next items and make sure that different groups are doing different things. A variety of commands can be sent via the moble to get tips, hints and current team scoring. The Web application is used to setup the actual scavenger hunt.

To-date the company has generated $25,000 in revenues including over $10,000 from a deal with a Philadelphia jewelry store. SCVNGR is currently targeting the university market segment and is expanding to the museum segment. 

SCVNGR has raised $125k to-date and they are looking for $650,000 for team expansion, technology and sales/business development.

InterviewBest is one of the DreamIT startup incubator companies. InterviewBest helps you created a printed, bound presentation to take with you to an interview. The idea is that the presentation is stronger than any resume and helps sell you better to the hiring manager. Since it will be left behind with the hiring manager, it can help show why you are the best candidate for the job.

The InterviewBest system asks you questions to help create the presentation and there are content libraries to help beef up the overall presentation. The service costs $29.95 for a two-week subscription. The presentation is output as a PDF document which you can either get bound online or take to a local printer. If InterviewBest was smart – they would go partner with Mimeo and make the process easier. Forcing people to select a printer or find a local print shop is a big hassle.

The system also generates a "follow-through letter" after the interview. CEO Eric Kramer noted that hiring managers like the interview presentation. As a former hiring manager, I am not sure I agree with his analysis. It would seem like the candidate might be trying to run the interview and that’s typically a bad idea. If it’s just to leave behind, it is worth $40?

Revenue comes from recruiter fees, Outplacement, job boards, corporations and a destination site with ads along with secondary revenue from printing partners. InterviewBest is currently looking to raise $450,000 to build traffic and revenue and build out functionality.

Here’s Kramer showing off some of the companies that applicants using the InterviewBest system have applied at:

Sleep.FM was one of the companies presenting today at the DreamIT Funding Day in Philadelphia. Sleep.FM says they are the "social alarm clock" and they basically provide a new wakeup call. I’ve had the opportunity to meet founder Ryan Spahn at several events and he really believes in the Sleep.FM concept.

So many of the reviews and comments I read say that Sleep.FM can’t and will never work. Yet in his presentation today, Ryan showed a video of a man serving in the military in Iraq. The alarm clock went off and his daughter sang to him – when you see this use case, it starts to make more sense.

Sleep.FM wakeup calls can be sent through your computer or to your cell phone. Ryan also announced that you can get weather or traffic information as your wakeup message as well. They are working on offering flight information as well which is pretty slick – if your flight is delayed, Sleep.FM tells you.

They are currently seeking $200k for technology development and business development. The Sleep.FM revenue model includes selling 5 second highly targeted ad space, premium application offerings, and banner ads. I’d suggest staying away from the ads in the wake-up calls and looking at sponsored wake-up calls. For example, a Hannah Montana wakeup call that provides a different message each day. These sponsored wake-up calls could help sell Sleep.FM in the general marketplace as well.