DreamIT Archive

We’ve covered the startups from the DreamIt incubator several times over the past couple of years. Based in Philly, the DreamIt startup incubator helps people with ideas move the ideas forward into full startups. The group provides mentoring, connections, startup community and cash up to $30,000 (most receive $15-25,000).

Applications are accepted from companies and from individuals looking to join a new startup. DreamIt explains how to the process works, “Successful applicants do not need a pre-established business plan, just a great idea and the core members of their team. By the end of the summer program, companies will have a working, fundable version of their product. The program begins in mid-May and ends with the companies presenting their products to leading investors on Demo Day on August 6.”

Some of the NY-based startups that graduated from the DreamIt program include Postling and Seatgeek.

DreamIt is accepting applications through March 22. One of the DreamIt founders presented at the NY Tech Meetup this month and noted that the application should take no more than 15 minutes to complete.

It sure seems more and more that 2010 is the year of the startup incubator with a variety of programs across the country. And if you add in startup coworking and shared office spaces, the segment is growing fast around the world.

At this nextNY event this evening, I met with the team from Postling. The founders of Postling all come from Etsy (another NYC startup). Postling was part of the Philadelphia-based DreamIT startup incubator class for 2009. ReadWriteWeb has a full review of the service from last month.

Postling offers a social media management tool which allows businesses to push content to a variety of social networks. The service is described as, “aim(ing) to be the best tool for small businesses to market, listen, and respond to their customers using social media.” One of the interesting things about Postling is that you can also post to blogs along with Twitter, Facebook, Flickr, etc. This should help Postling gain traction as you can really manage the full cycle of media.

The service costs $9/month or $90/year. Here’s a quick video I grabbed with Postling CEO David Lifson (note: the audio is very loud).
Continue reading “Postling Offers a Social Media Management Tool for Businesses” »

Last year I traveled to Philly for the DreamIt demo day 2008. Unfortunately my schedule wouldn’t allow for the trip this year but here are the DreamIt presenting startups that will demo their technology today.

Notehall
Class notes and study papers marketplace
http://www.notehall.com

OurShelf
Social cataloging that powers online shopping and classifieds
http://ou.rshelf.com (make sure to spell this URL correctly)

Parse.ly
Displays relevant content based on your interests
http://parse.ly

PostLing
Social media marketing tool for small businesses
http://postling.com

SeatGeek
Web app forecasts ticket prices for events so you pay the lowest possible price
http://SeatGeek.com

StraightUpEnglish
English language SaaS tool
http://straightupenglish.com

ThreeScreenGames
Creates games for all three platforms – tv, pc and mobile
http://FanGamb.com

Trendsta
Marketing tool for companies and brands to connect with teens and tweens

http://trendsta.com

Jobaphiles
Marketplace to allow people to bid on jobs and gigs
http://Jobaphiles.com

Kidzillions
Online allowance and chore management system for kids
http://Kidzillions.com

Summer 2008 DreamIT company Anthillz announced earlier this week that they have relaunched with a strong focus on building trusted relationships for business professionals. We initially covered Anthillz last month when they launched.

Anthillz describes their new mission as, "Unlike traditional social and professional networks, Anthillz encourages you to connect with only your trusted colleagues." They go on to say, "Our emphasis on trusted colleagues—rather than acquaintances and people you hardly know—makes our network a more reliable source of recommendations, referrals, and introductions." The only way to connect with someone on Anthillz is to write a trusted review of that person. It’s a very interesting concept to create a network of people who are in my trusted circle.

It sounds like a great idea especially in this world of the "auto-friend" on most networks. But I wonder if that’s what LinkedIn was supposed to be when it launched and eventually morphed over time. I’d propose a more business-focused name to go along with their new focus.

Yesterday I traveled to Philadelphia to attend the DreamIT Ventures Funding Day. Eleven startups presented their ideas and pitched their concepts for funding. Several hundred people attended the event and the event went off without a hitch. Most of the presentations were very good and I was actually quite impressed with many of the company ideas.

Here is a list of the companies who presented plus a link to our coverage:

• Vuzit
• DropCard
• Anthillz
• Sleep.FM
• Trendient
• Beanstockd
• Phrazit
• Tapinko
• SnackFeed
• SCVNGR

SCVNGR is one of the companies in the DreamIT startup incubator. SCVNGR describes their service as an "on-demand interactive mobile platform". What this really means is that they help companies and other groups create scavenger hunt games.

The actual game works very similar to any scavenger hunt but with more intelligence. Because everything is sent back via text message to SCVNGR, the system can appropriately send people to the next items and make sure that different groups are doing different things. A variety of commands can be sent via the moble to get tips, hints and current team scoring. The Web application is used to setup the actual scavenger hunt.

To-date the company has generated $25,000 in revenues including over $10,000 from a deal with a Philadelphia jewelry store. SCVNGR is currently targeting the university market segment and is expanding to the museum segment. 

SCVNGR has raised $125k to-date and they are looking for $650,000 for team expansion, technology and sales/business development.

InterviewBest is one of the DreamIT startup incubator companies. InterviewBest helps you created a printed, bound presentation to take with you to an interview. The idea is that the presentation is stronger than any resume and helps sell you better to the hiring manager. Since it will be left behind with the hiring manager, it can help show why you are the best candidate for the job.

The InterviewBest system asks you questions to help create the presentation and there are content libraries to help beef up the overall presentation. The service costs $29.95 for a two-week subscription. The presentation is output as a PDF document which you can either get bound online or take to a local printer. If InterviewBest was smart – they would go partner with Mimeo and make the process easier. Forcing people to select a printer or find a local print shop is a big hassle.

The system also generates a "follow-through letter" after the interview. CEO Eric Kramer noted that hiring managers like the interview presentation. As a former hiring manager, I am not sure I agree with his analysis. It would seem like the candidate might be trying to run the interview and that’s typically a bad idea. If it’s just to leave behind, it is worth $40?

Revenue comes from recruiter fees, Outplacement, job boards, corporations and a destination site with ads along with secondary revenue from printing partners. InterviewBest is currently looking to raise $450,000 to build traffic and revenue and build out functionality.

Here’s Kramer showing off some of the companies that applicants using the InterviewBest system have applied at: