Local events service Eventful has announced that they have raised $10 million in a series C round of funding today. The funding came from lead investor Telefónica and existing investors, Draper Fisher Jurvetson and Bay Partners.

The company notes that the funding will be used primarily for sales and marketing and that they plan to push their mobile offering. Eventful is also exploring international opportunities. Eventful self-reports over 40 million permission-based emails and 100 million widget views each month.

I find that for many west coast tech events, Upcoming is used. On the east coast, for recurring events Meetup is used and for one-time events, I’ve seen more and more events on Facebook. I am not sure what event tool is the most popular for non-tech events. 

Chris Morrison at VentureBeat takes a look at Eventful and their partnership with Ticketmaster. Chris notes, "Eventful will be able to sell Ticketmaster stubs through its website. There’s no indication of what sort of cut Eventful will get, but the two companies are also agreeing to a co-advertising deal that should give them both access to a larger audience."

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