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I’ve never been a heavy Facebook user — I’ve had an account for a very long time but I mainly used it to share posts from CN and to “friend” people who request that I friend them. Over the years I’ve changed my personal settings to be able to see the different types of ads that are displayed. Up until this month I’ve never had a profile picture and have appeared as women and men of all different ages.
Whenever I take a look at the main feed on Facebook, it’s mostly content imported from Twitter. I’ve written about this before and wish that Facebook allowed you to turn off certain sites from displaying in your feed (e.g Twitter, pinterest, etc.).
(As an aside, I have noticed that techies seem to like and share content a LOT less than people in other demographics.)
So why I am using Facebook more often than I ever have? Simple, the people that I am now interested in following and interacting with are on Facebook and don’t use the other networks, Twitter and Google+, as often or at all.
Some of you know that I am working on my health in a big way and I have been studying and researching all sorts of health and fitness topics across the web and in print. Most of the people and brands I want to interact with have popular Facebook pages. For example, my nutritionist has a very popular Facebook page and she does a good job of interacting with the people who like and comment on her content.
Whether I am looking to interact with people around a Vitamix blender, a Breville juicer or why candida is bad for you, there are pages on Facebook with people who are willing to reply and provide feedback when needed. What’s great is that unlike Twitter where you just talk to talk, on Facebook you expect to have a conversation.
The only area I’ve noticed so far that needs serious work is the search function and specifically with regards to Facebook Groups. Here is a sample of the search results for the term “fitness” – notice that every single result is exactly the same – and it is like this on every page of the results. I want to join groups but where do I even begin when every single one looks identical?!? Groups search should function in a similar fashion to how Meetup.com works.
If I was in a management position at Facebook, I would certainly be asking why we haven’t created a YouTube competitor. So many of the health brands have tons of videos and they all live on YouTube yet the brand uses Facebook to promote their messaging.
It will be interesting to see if Google+ can draw more normals (both people and brands) into their network. I haven’t seen the health and fitness brands pushing their G+ pages (if they even have them).
Alternative title: Are Facebook and LinkedIn the largest Twitter aggregators?
Facebook, LinkedIn and Twitter all provide streams of content – the content can either be created on the service or the content can be posted automatically from outside sources – typically either RSS feeds or from one of these services to another. Both Facebook and LinkedIn have content outside of the stream while Twitter is completely based on the content stream.
What I’ve noticed more and more over the past few months is that the stream on both Facebook and LinkedIn is dominated by Twitter updates. And since I follow basically the same set of people on all 3 services, I see the same update over and over again. I understand that everyone is different but I have to assume that for many people, their overlap is somewhat similar.
This overlap of content creates several issues – I’ve discussed a few of them in years past when FriendFeed was still an active service.
The biggest issue I see with the mass sending of content updates to every possible social network is: where to comment to get a reaction from the status creator. As a basic example, if you look below, Anil Dash has posted an update on Twitter which was sucked into Facebook. Three people have commented on Anil’s content. Will Anil respond to these comments? Does he even know that these comments have been posted? And do the people commenting understand that Anil may not even know that these comments exist? While it might not be important for a typical status update, if I ask a question seeking help, then it is important that I see the replies.
There is always talk that some updates belong on Twitter, some on Facebook and some on LI. But the truth is that it seems like people just want to pass along their content to whatever service will take it (most of you know my view is that 99% of updates are not needed). I am hoping that in 2012 both Facebook and LinkedIn will offer the option to turn off third-party aggregation. Such an option would instantly clean up my streams on all three services. The downside from the company perspective is that they would lose the updates that are so important for monetization.
During one of the cases on Judge Judy, the plaintiff provided a printout of some messages from Facebook. After the judge went over the messages related to the case, she spent the next 30 seconds providing possibly a great overview of the majority of messages, photos and videos posted as “social media”. Below is the video clip and here is a transcription:
- Judge Judy: can I ask you a question?
- Plaintiff: yes
- Judge Judy: this is your Facebook page?
- Plaintiff: yes
- Judge Judy: and this is you in this bathing suit?
- Plaintiff: yes
- Judge Judy: and i just want to know
- Plaintiff: yes, it is me up there
- Judge Judy: is there any reason you think this is an appropriate picture to send around the Internet?
- Plaintiff: I did modeling and this is a picture that I like and I feel that I wanted to post it
- Judge Judy: (breathes) I need to take deep breaths, I need to take deep breaths
- Bailiff Petri Hawkins-Byrd: It’s only going to get worse
Maybe the next time you post something on Twitter, Facebook, Google+, Instagram, Path, etc., ask yourself this question before clicking the submit button, “Judge Judy is wondering, is there any reason you think this is an appropriate x to send around the Internet?”
Continue reading “Did Judge Judy Just Sum Up Social Media? (video)” »
One of the deals that Living Social ran on Black Friday was a deal offering a year of the Shoprunner service for $30 with a $20 rebate for a net price of $10. Shoprunner is a service that is similar to Amazon Prime where you get free 2-day shipping from a number of online merchants including Newegg and Lord & Taylor. Shoprunner is offered for $79 so the $10 LS deal was considered pretty good and seemed to attract a number of buyers – for example, in Dallas, Living Social notes over 3,000 purchases.
Today Shoprunner posted their own deal which bests the Living Social deal! I am not sure I have ever seen a company that just ran a deal on a national deal site run their own deal with even better terms. If you hit “like” on the Shoprunner Facebook page, they will give you a year of the Shoprunner service for free. Of course you already know, as with most “like” deals, that you don’t actually need to hit Like to get the deal- here’s a direct link to the signup page.
There’s only one problem – clearly Shoprunner wasn’t ready for the “deal effect” (kinda like the Digg effect but bigger) and so the site is barely functional. In fact there have been over 1,200 comments on the Shoprunner Facebook page regarding the deal and people complaining that they can’t get the signup page to load. I am disappointed that Shoprunner is requiring a credit card to signup – and so far I can’t get the signup to complete – keep getting all sorts of error messages.
UPDATE 3pm Eastern: Shoprunner has posted the following message on their Facebook page:
Folks – this is Mike Golden. I am the President of ShopRunner. We are so sorry for the aggravitation we have caused today. We just got more overwhelmed with traffic than we ever anticipated. I have made the decision to keep this open all day because it simply wouldn’t be fair after you tried so hard to deny you a free membership…Once again I want to give everyone an update. There is no question our systems are still struggling to keep up with the load. While the majority of attemps are successful, there are still plenty of folks experiencing error messages.
Again, there is another option. You can send an email to Promo@ShopRunner.com and we will send you a unique PIN# that will allow you to set up your ShopRunner membership for Free when things have settled down. No reason you should have to spend your valuable time filling out forms and getting error messages, so feel free to take us up on that offer. Again – that address is Promo@ShopRunner.com
I wonder if today’s deal will push the new crop of deal sites including Living Social and Groupon to force merchants who use the services to sign agreements that they won’t promote their own deals for a period of time before and after their deal runs on the deal sites. Today’s Shoprunner deal makes Living Social look bad because a consumer may opt to wait to see if a better deal might come along rather than running for their credit card as soon as LS posts a deal.
Facebook is holding an all-day, free event on November 2 in Austin at the Sheraton hotel (would have been great if the event was held at the Facebook office). The day will start at 9:30 AM and end at 5PM and will include lunch. The event will center around the Facebook Open Graph and will include talks on games, mobile and marketing. There is a keynote presentation but the speaker was not noted.
If you want to meet a Facebook developer, this looks like a great opportunity to get some time with their team. It looks like the event will host about 100 attendees so it might be a good chance to meet other local developers.
Here is the overview of the event from Facebook:
“This is a unique opportunity to get hands-on experience with the new Open Graph technologies recently launched at f8, Facebook’s Developer conference. During this all-day program, Facebook will host technical deep-dives, a Q&A with our Developer team, and an opportunity for you and your team to share 1:1 time with Facebook Engineers during ‘Office Hours’.”
You can register for the Facebook event here.
As most of the world knows by now, Facebook began rolling out new “features” on their social networking service this week. Besides the ability to go back to 1950 and note the first time you drove an Edsel, the other big change is that now you will be able to share what you are doing without clicking anything – it’s “frictionless”. You should take a moment and read Dave Winer’s post which looks at why you should logout of Facebook and Dan Lyons hilarious post about how all of our lives have been changed forever.
When I watched the livestream of the Facebook announcements, I immediately commented wondering how long before a wife divorces a husband because she sees that he is browsing Victoria’s Secret for panties that are a different size than she wears. I still give it about a week before the first stories of inappropriate business are posted. Back in 2007, a man was fired because his employer-provided GPS showed him leaving work early.
It looks like an example of what is to come on Facebook hit eBay this weekend. Found via Darren Stuart, a man in Swindon in the United Kingdom is selling a Tom Tom Go model 700 GPS receiver on eBay. This might be the most hilarious auction I’ve seen – of course the story is a bit emotional as the man found out that his wife is/was cheating on him. The auction is currently at a price of £10,000,000 which is just over 15 million USD.
From the auction (read the full description on eBay):
This was my wife’s, may her knicker draw be infested with the fleas of a thousand Camels…The Go 700 was once the top of the range Sat Nav from TomTom, with an internal Hard Disk Drive instead of the traditional SD Card, and had full Bluetooth and Wireless capabilities. I bought this for the back-stabbing harlot, some four or five years ago, before she met Nigel with the Little Penis, and it cost me over £400…
Her infidelity was discovered when I took her car for an MOT, and while waiting, I was tinkering with the Sat Nav and noticed that all her recent journeys had all been to Nigel’s…So, like any normal human, I reprogrammed Nigel’s address to one in a town far far away…
There are over 100 questions posted on the auction and the seller has responded to all of them. The auction ends on September 28th so you have a few days to decide if you want to up the bid from $15 million.
Two years ago I wrote a column with the results of my first Facebook Ads campaign. Interestingly, one of the screenshots I used in that post in December 2008 showed a picture of television personality Rachael Ray with the caption, “The Rachael Ray Diet”. As I use the Facebook website, I’ve often wondered if anyone actually verifies any of the ads that appear on the site.
I think the world of Rachael, she has busted her butt to get where she is. Several years ago I had the very lucky opportunity to spend a couple of days on the set of her 30-minute meals television show. The fun pictures I have of Rachael and me on her set are some of my favorites of all time. Just watching her at her craft from five-feet away was amazing. It is so hard to believe she would be endorsing so many different “diets” on Facebook.
Today I saw the following ad as I browsed through my feed:
There are two things that stood out to me immediately in this ad:
- The incorrect spelling of Rachael’s name in the headline
- The URL pointing to rachaelrayshow.com
The URL displayed in the ad is the correct RR show URL. However if you click the ad, you go to a URL that looks close to the correct URL with a “.com-2.tv” tacked onto the end. Does Facebook require that the displayed URL be the same URL before the slash? Or is there a bug with Facebook that somehow made the “.com-2.tv” url appear only as .com?