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Factionist is a new NY-based startup that offers tshirts with facts on them. Last week they announced a new site design and their spring 2009 collection. Factionist says their target customer is, “16-24 year old male and female urbanites, especially those who have an above average amount of Internet usage and consider themselves ethically and socially conscious. Our market is internet-saturated.”
They consider everyone who participates in their community or purchases a tshirt an investor. They have put their entire business plan online as well. They donate a percentage of the sale of each tshirt to a charity.
My only complaint is that they only offer tshirts in small, medium and large. Why not offer a larger variety of sizes?
Update February 2010: I just saw the Factionist on ABC’s The Shark Tank – looking for venture capital investment.