go2 Pets Archive

go2 Pets has launched today with a mobile app for pet owners to help them find pet-friendly establishments across the U.S. This could be a big winner as people travel with their pets this summer.  

From go2 Pets: "go2 Pets provides consumers mobile access to thousands of pet-friendly destinations and activities together with extensive pet-oriented content and information, including info such as pet-friendly hotels, restaurants, airline information, dog beaches, dog parks and much more."

They are sponsored by Purina and the Purina logo appears on every screen in the mobile app it appears. I would pull that back at least to every 3-4 screens. No need for it on every screen as the mobile real estate is so small.

Lastly, if they were smart, they would create an iPhone version. I am guessing their Wap version works on the iPhone but not sure if it will take advantage of what the iPhone could provide to the user in features.

Example screen: