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Godiva Chocolatier is announcing the launch of their mobile application today. This is very exciting. Imagine sitting in a park with your loved one, deciding you have a chocolate craving and being able to jump onto the Godiva mobile site and in 7-10 days your chocolate arrives. By then, your craving is gone.
Apparently the application only works on Blackberry devices (hello iPhone/Windows Mobile?) but does feature large product images and descriptions. I just don’t see the need to purchase chocolate on a mobile.
There is one part of the application that makes sense – a Godiva store locator that uses GPS to locate you and the store nearest to you. Now if the mobile application tied into the local store and allowed me to order locally and have the order delivered to me, that’d be hot.