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Google Apps Marketplace Archive
The post below was authored by Zoho CEO Sridhar Vembu.
The title provides a short answer to the question: Why do we integrate with Google Apps? An important emerging theme in cloud applications is the one-page or to be more accurate the one-browser-tab approach to design – i.e contextual integration of information across applications, so that whichever app the user happens to be, it pulls relevant information from other apps, and displays it in the right context. In the traditional desktop and client-server world, data is slave to the application that created it. In the cloud, data is liberated so it can contextually go where it is the best fit. We have used this as our architectural blueprint in Zoho, as we integrate Zoho services with each other (such as our CRM & Email integration), as well as in integrating Zoho with third parties.
Take the Google Apps marketplace announcement yesterday. At that event, there were plenty of demonstrations on how contextual integration works across vendors. Notable ones include Intuit Online Payroll integration with Google Calendar, Atlassian Jira.com integration with GMail/Docs/GTalk, and of course our own Zoho CRM and Zoho Projects integration with GMail/Docs. It is fair to say that every single case of integration demonstrated at the launch even yesterday takes the cloud based ecosystem functionality ahead of where traditional enterprise systems are capable of today. Even more important, we completed our integration with Google in under 2 months, even while they were still refining their APIs. We thank the Google team once again for inviting us to be a launch partner.
Why do we want to integrate with Google Apps? The most important browser tab, in a business context, is the one dedicated to email. Given that GMail is the cloud email provider of choice by far, it is natural for Zoho to integrate our suite with GMail and Google Apps. While we agree with Marc Benioff on enterprise apps taking design inspiration from Facebook (well, not too much inspiration, we are not sure we want to go around “poking” our customers!), we would also like to point out that email is where the majority of business users spend their time. Of course, given that Salesforce has no email strategy, it is natural for them to try to redefine the market away from email and towards social networking. This is Salesforce’s third attempt at making their CRM a business app platform, but unfortunately for them, email is a far more natural starting point than CRM – we say that as a company that has a strong CRM suite. Besides, to be a real platform, you have to have a degree of openness, and our experience with Salesforce demonstrates the opposite, and sets up a direct contrast to Google’s platform approach.