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NY-based HealthiNation has raised $7.5 million in Series B venture capital the company announced today. The funding round was led by Intel Capital and previous investor MK Capital also invested in the round. HealthiNation creates original health videos on a variety of topics including birth control, cancer, diabetes and how to quit smoking.
HealthiNation launched in mid-2006 and their videos are also provided to a variety of cable networks including Comcast and Verizon.
Seeing as HealthiNation is based in NYC, I immediately thought that perhaps they should partner with another health-related service here in NYC, OrganizedWisdom. We interviewed OrganizedWisdom this summer and the HealthiNation videos would be a good complement to the OrganizedWisdom offering. I do notice that OrganizedWisdom has a page about HealthiNation.
I noticed that HealthiNation uses infomercial actress Pat Murphy in many of their videos. Does this hurt their credibility when their lead speaker was just shilling for forex loans last week and is now talking about birth control?