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We broke the news last week regarding the launch of Twitter’s in-stream advertising offering. Just as we expected, Twitter did officially announce and launch their in-stream ads service yesterday with Hootsuite as their first partner.
Below is a screenshot of my Twitter feed inside Hootsuite — as you can see, Sprout Social has “promoted a tweet” (aka advertisement) into my twitter feed. Viewing my Twitter feed inside of twitter.com does not display the advertisement. The ad behaves in the same manner as the promoted tweets ads currently visible in search results. The link “promoted by Sprout Social” takes you to the Twitter promotions overview page. You can perform the normal functions on the ad – reply, retweet and/or favorite the ad.
I am not following SproutSocial and am unsure at this point what targeting was used to send that ad to my stream. My @AllenStern account follows very few accounts (less than 60). If I can gather any info on the targeting, I will update this post.
A note regarding the screenshot below: the highlighted color of the ad was based on my rollover on the ad – the ad is not highlighted in yellow by default although my guess is that if the ads don’t receive the expected response rates, highlighting as seen below may be the next step is gaining a higher response rate.
Thanks to RWW for linking to us yesterday when Twitter posted their official announcement.