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Last month Facebook introduced their “social plugins” which are a set of options to include Facebook functionality in a website, application or blog. Alex at NextWeb has a good recap of the social plugins launch. The most popular social plugin Facebook launched was the Like button. Facebook CEO Mark Zuckerberg noted that in the first 24 hours after the Like button launched, over one billion “likes” will be served. MG Siegler at Techcrunch did the math and notes that this means over 30 billion likes will be served over a month.
Of course the instant that Facebook launched all of their new changes, many which affect privacy, there was a tremendous amount of debate as to whether Facebook is good or evil. I will leave the privacy debate for another day and column. Nearly ever blog I’ve visited since the launch has the Like button installed. There’s really no reason not to as it is only used when a reader is interested in sharing a piece of content with their Facebook friends. And since traffic = cash, it’s nearly a must to use it. In case you are reading this in a RSS reader, the Like button was added to CN shortly after the launch.