IAB Archive

The IAB is out with a new report that provides a basic overview of mobile advertising. If you buy or sell ads, it’s well worth a read. The report provides a variety of mobile statistics and trend information outside of mobile advertising.

They break the mobile device market into three segments: mobile pioneer, mobile wannabe and mobile traditionalist. The pioneer category includes the iPhone 3G and currently has 15% of the overall market. The traditionalist category (phones that can do some mobile functions) currently accounts for 60% of the total market.

Here’s one of the charts comparing mobile with the current state of the traditional Internet.

The Interactive Advertising Bureau (IAB) is out today with a new report they created with PricewaterhouseCoopers (PwC) regarding online advertising spen for 2007 in Europe. The full report is available now. The net takeaway from the report is that in 2007, the European online advertising market was worth EUR11.2 billion, up four billion euros from EUR7.2 billion in 2006.

From the report, "Two thirds (65% or EUR7.3 billion) of European online ad budgets were spent in the big three markets of the UK, Germany and France. However some of the smaller markets in our report enjoyed very high growth rates – Greece at 91%, Spain at 55% and Slovenia at 49%."

It’s important to note that this report is for calendar year 2007 and the report for 2008 might show a very different result.

As you can see from the chart below, Europe as a whole is starting to catch the U.S. in total online spend.