IncrediMail Archive

One of the big stories last week revolved around Google’s AdSense program and just how much power the company has over its participants. IncrediMail (NASDAQ:MAIL), a public company that provides "fun email" was removed from the program and the stock price dropped 45% immediately. Some believe the stock drop was due to the news.

It appears that the company was out of the program for just over a week. This morning the company has announced that Google has reinstated their AdSense account. From the notes, "In 2006 and 2007, the Company’s search revenues derived from the Google AdSense Online program made a significant contribution to the Company’s results. Although recent events will have a negative impact on the Company’s first quarter 2008 search-generated revenues, the Company believes that search-generated revenues will continue to be a significant driver of its results, and remains committed to increasing its co-operations with Google and other search companies." 

I wonder what Howard Lindzon thinks of buying this stock – we will have to wait until Tuesday as there is no trading today.