Iterasi Archive

In my past life I was responsible for creating archives of content after our consumer products went live. This was pre-Web 2.0 and was typically a painful process trying to make sure that I grabbed every product mention.

Today there are a variety of services that make it easier to archive content around a term or product. A new offering from Portland-based Iterasi launching today is hoping to do the job even better. The service is named Positive Press and is setup to capture, archive and report on any content across the Web. The core of the product is Iterasi’s archiving service which saves actual web pages from the time of the save including all contents. I spoke with CEO Pete Grillo who showed me that you can even archive full RSS feeds and the archive is of the webpages that the stories are from not just the plain RSS content.

Positive Press can also archive Twitter messages in the full Twitter style and the messages are retained for all time. It’s very simple to use – just enter a search term and any time that term is used on twitter, Positive Press will archive it. Apparently Twitter only saves 30-days of messages.
Continue reading “Iterasi Launches Positive Press for Archiving and Tracking Web Content” »

Iterasi launched at DEMO earlier this year and are back with a brand new feature this week. From my initial review of the Iterasi service: The idea of the service is simple: save pages in their exact state for later use. The example is easy: you do a search on a site with an embedded Google map. You want to save the state of the Google map but currently if you favorite the page, you lose the actual map locations in the results. Iterasi saves the exact state of the page making it easy to come back to. It’s not saving the live page, rather the current page at the time of the save.

The new feature is called Import Bookmarks and is an easy way to take your Internet Explorer Favorites, Firefox Bookmarks or links saved in Delicious and save them as Iterasi pages. Here’s CEO Pete Grillo to explain how it works:

We originally profiled Iterasi back in January when they launched at DEMO. The name Iterasi comes from the Portugese from iteration. The idea of the service is simple: save pages in their exact state for later use. The example is easy: you do a search on a site with an embedded Google map. You want to save the state of the Google map but currently if you favorite the page, you lose the actual map locations in the results. Iterasi saves the exact state of the page making it easy to come back to. It’s not saving the live page, rather the current page at the time of the save.

The saved page is called a "notarization" and monetization comes from very specific ad targeting since the page is saved. They have also released a new widget. The widget gives people the ability to use iterasi to embed clickable thumbnail images of the pages they are saving.

The other announcement the company is making is Alex Williams is joining the team as the Director of Product Marketing. Alex most recently worked for SplashCast Media.

If you would like access to the public beta, sign up here.

Iterasi is one of the presenting companies at DEMO this year. The name Iterasi comes from the Portugese from iteration. The idea of the service is simple: save pages in their exact state for later use. The example is easy: you do a search on a site with an embedded Google map. You want to save the state of the Google map but currently if you favorite the page, you lose the actual map locations in the results. Iterasi saves the exact state of the page making it easy to come back to. It’s not saving the live page, rather the current page at the time of the save.

The saved page is called a "notarization" and monetization comes from very specific ad targeting since the page is saved. I immediately thought of delicious as I was going through the demo. But it’s pretty different as delicious is about saving links to share and come back to later on while Iterasi saves a point in time. There is an open on a notarized page to visit the live site.

One of the cool features of Iterasi is the ability to schedule page saves – so you could look at your favorite sites, and save them every day our hour. I could see this being the cornerstone of their offering as it would be great for competitive research. The execs showed me their use case of people saving receipts as they make online purchases or travel; I don’t see this as the true use for this tool.

My suggestion to Iterasi on the demo call was to look at creating public "notarizations" — this could become the viral aspect to Iterasi and draw in new users. Currently pages are saved behind your login and can’t be shared nor made public. I believe this is a mistake as it doesn’t give a prospective user a chance to see what’s inside nor does it give Iterasi a chance to leverage social media to get ahead.

The Iterasi team is made up of eight employees and eight contractors, and so far they have raised $1 million from angel investors.

Here is a demo video that the Iterasi team has created: