John Furrier Archive

The closing keynote discussion is from John Furrier from podtech.net. He kinda looks like Mick Foley. His topic is about building a media company. He also notes that he has hired a new video producer who worked on the movie Airplane, David Zucker (or maybe he said Jerry Zucker). 

Grab the audio file on Rapidshare (I didn't get the first 6 minutes) 

He starts with a background on podtech. He discusses the importance of the enclosure tag inside of RSS feeds. He notes that iTunes helped to send over 5 million downloads to his site. Now they have grown to do video as well. He speaks about the importance of hiring Robert Scoble.

Starts with a background from 1985 – pc's and networking, tcp, upstarts create an industry: intel, cisco, apple, microsoft, etc.
1995 – Web
2005 – Web 2.0 – social media, RSS, upstarts create an industry: google, ???, TBD

Notes that he believes the only real Web 2.0 company is Google.

2007 – Media 2.0 – it's all about video

People aren't watching TV anymore like they used to. Online advertising is growing. Video ads will be growing.

Blogs are out there and users are going to bloggers because they provide value.

Video content the old way – the old players were hard to use and you had to download a set of drivers and so forth.
Video content the new way – flash based video, YouTube, user-generated, new networks

Expanding blogosphere – doubling every six months, expanding beyond text, recognized by mainstream media and consumers as bonafide source of reporting, and big brands are moving dollars into the blogosphere.

New reality – audiences overwhelmed by massive amounts of media, search becoming unmanageable, users seeking direction

Discusses Boston bloggers including Doc Searls, Nick Carr, Andy Plesser, Jon Udell, and Steve Garfield

Bloggers matter, podcasters matter and videobloggers matter because they reach the important people, lead the conversation and promote innovation and trust

When engaging the users – richness wins!

Rise this year in producer generated content

Session has concluded.