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Online business optimization software provider (that’s their tagline!) Omniture announced last week a number of new partners for their Genesis program. Omniture Genesis brings together analytics and online marketing tools together under one customer dashboard. It’s interesting to see Omniture in the news while I rarely ever hear about WebTrends anymore.
The list of new partners is interesting because many of them are startups we’ve covered here on CN. The new partner list includes:
- Brightcove (our coverage)
- ClickTale (our coverage)
- Keibi (our coverage)
- ShareThis (our coverage)
- Visible Technologies (our coverage)
It’s a smart move for the startups - they gain a bit of visibility and a good deal of distribution. Omniture has a wide reaching customer base worldwide and could provide a spark for each of the startups.
We originally profiled Keibi back in September 2007 at their offices in San Francisco. Keibi has created a way to help social networks find and remove objectionable content quickly and easily. Keibi uses their matching technology in their "Keibi Moderation Suite" to find images (and text, video and/or animations) that might be objectionable and automatically can either flag for follow-up or delete.
Last year they spoke about Piczo, now they are working with corporate clients including Nokia, Coke and ESPN along with social networking provider Bebo. I caught up with Corporate Marketing Director Shannon Titus at ad:tech NY for an update.
I had the chance to meet with the executive team from Keibi yesterday in San Francisco. Keibi has created a way to help social networks find and remove objectionable content quickly and easily. The company was founded a year ago, has raised $5M in VC funding and the name comes from the Japanese word for safety/protection.
The idea is simple: social networks get inundated with content that is outside of their terms of service. Typically large social networks hire cheap labor around the world to sit in front of a computer and watch images and text coming in for those pieces that are violators. Keibi uses their matching technology in their "Keibi Moderation Suite" to find images that might be objectionable and automatically can either flag for follow-up or delete. For example, if an image has been deleted once, Keibi can check all future images for dups and automatically delete them. This technology can dramatically save costly labor for a social networking service. The social network can hook into Keibi’s API in minutes or can use a spider method. They suggest that the API is the more popular method.
Piczo is their first public client (they have several other private clients) and they shared the following quote from Keith Crowell, Director of Member Services and Safety at Piczo. "Since we started using Keibi, we are now reviewing more than 200 times the images we used to, while spending 70 percent less on related overhead."
This software can also help advertisers become more comfortable with advertising on social networking sites by verfiying that their brands never appear near potential TOS violations. Keibi runs as a service (aka ASP model) and is priced based on usage (they wouldn’t share any figures).
Image verification is the first release of Keibi. Their image recognitiion software looks at all of the different signals including flagging and past user performance. It also checks the friends of the inappropriate party as their research shows that their friends probably post inappropriate content as well – "where there is smoke there is usually fire".
Next up for Keibi is text matching. I noted that this could be a great spam killer and they responded that it will be a great spam killer but also a scam finder. I think it would be great if they offered a plugin for forums and blog commenting. I could see a very large market opportunity for Keibi as social networks (and their exploits) grow in size.