Last Post Archive

Last Post is a London-based startup that hopes to help people leave last messages for their loved ones upon death. The company notes that, "1 person dies every 30 seconds in a car crash." Their goal is to help you setup letters today to leave for others. I have to admit it’s a bit of a different startup than we typically cover on CN.

What I don’t see on the site is how they know when the account holder has died. Last Post offers a variety of account plans which I’ve commented on below. The paid plans allow you to include printed pieces which you mail to the Last Post offices in London. Naturally anyone who creates an account with Last Post assumes they will be around long enough to deliver the mail and messages to your loved ones. 

The free account allows you to send 10 emails immediately upon death. They also offer yearly paid plans from GBP 9.99/year to GBP 29.99/year. This is where it gets interesting. The paid plans allow you to pick a date past death to send the letters. Let’s say you pick a date 5 years after death on an anniversary. The account holder pays the yearly fee until death. After that, Last Post notifies the recipient about the letter and then that recipient must pay the yearly fee until the letter is sent (in this case 5 years). This might be the most interesting business model I’ve seen lately.

There are so many songs about passing and not being able to say goodbye. Last Post is trying to change that – while I am not sure about their business model, I think the concept is a good one.