Laurent Kretz Archive

I’m currently working on a cool startup called SubMate. SubMate allows you to discover the familiar strangers you see every day in the subway. This super cool idea has some history. Here is how I learnt some basic entrepreneurship lessons, the hard way.

About 4 years ago (early 2006), while I was living in New York, we sat down with a good friend to tackle an idea we had. It turned out to be a cool idea, something that would solve a problem (or fill a gap) we all knew. The service we imagined would allow subway commuters to discover and meet each other. SubMate was born.

In brief, we failed. We failed for various reasons, and it took us two years to pull the plug. 
Continue reading “A Happy Failure Story: Lessons Learned From My First Startup” »