Lijit Archive

Blog publisher search engine Lijit announced yesterday the launch of Lijit Content Networks. Lijit evangelist  Micah Baldwin tells me that Feedburner has recently shut down their content networks program. This was news to me and a bit disappointing. The idea of the content networks program, both on the former Feedburner and now with Lijit, is to combine multiple RSS feeds around a topic. If I remember, CN was a part of 2 or 3 content networks that FB ran.

With Lijit’s version, they have added some additional functionality. In a blog post Lijit explains, "Lijit will host the main site, aggregate all the RSS feeds from the individual bloggers, and allow your readers to search through the entire network of experts. Additionally, we give you the ability to monetize your network through display and search advertising." You can also grab a widget that highlights the latest content from the network on your site or blog.

So I could take the feeds for RWW, Mash, Drama 2.0, WinExtra, GigaOm and StartupMeme and then slap ads around the combined feed that I profit from while the actual content creators get nothing? I sure hope that isn’t the case otherwise the S word might appear.

I liked the content networks on Feedburner and it looks like the content networks on Lijit will be even more powerful. Check out Louis Gray’s recap from a trip to the Lijit HQ last week.