Mahalo Archive

Last weekend Mike Arrington wrote that people who blog are basically automatically associated with the companies they work for even if it the content is on their own personal blog. While I disagree overall with his view, I do believe there is one group of people to whom the association does apply. That group are CEOs, more specifically startup CEOs. I’ve written and spoken for a long time about how tools like blogs and now Twitter will ruin careers because they make it so easy to say something you regret a moment later. With today’s Internet services, a moment is all that’s needed to wish you could DVR back and change what was said.

I’ve noticed a number of startup CEOs making comments that are just out of line either about a person, a group of people, a subject, etc. I’d like to share two of the most recent comments that have been pointed towards me in the hopes that if you are a startup CEO, you will pick up some tips on things not to do. Remember, whatever you say today, will follow you forever. Think before you hit the update button.

Last week I posted a column looking at the NY Tech Meetup and what it takes to present. I used iminlikewithyou CEO Charles Forman as my example because he was one of the evening’s presenters who was able to present multiple times and was able to use slides when that’s not allowed for others. I don’t know Charles, the only interaction we’ve had was saying hello at the meetup. Charles sent me an email after my post requesting that I post his video because he wanted to see it. I obliged and posted the video for him to use an hour later.

Charles Forman, the CEO of iminlikewithyou, decided to post a comment which was picked up on Valleywag. You can read the entire comment on VW but nearly moments after his comment I began to receive emails (including from his friends) noting how horrible it was for him to use personal attacks when they weren’t warranted. Here are a couple of the things he said: — This service is now known as OMGPOP –

• If you have a problem with fairness, why aren’t you paying $20? You very realistically take up 2 seats.
• I think the real problem is that you are jealous of my ability to run a mile in under 3 days. Maybe its that I date hot girls?
• You are a sad, lonely, disgusting man. I hope you don’t die of a coronary before we have a chance to patch things up.

If I was an investor in his company, I’d be seriously concerned that this type of person is running a company with our money. Most experts note that when this type of behavior goes on outside of the company, it typically goes on inside as well. I can only imagine that if he made these types of comments to an employee, a suit could easily be filed.

Perhaps Charles should focus more on his business as from the charts below, it looks like even with all of his self-promotion, it’s gone nowhere.

Shortly after Charles posted his comment, Mahalo CEO Jason Calacanis responded with with the following message, “mega-troll Allen Stern crushed by Charles Forman over a “meetup” – wow”. What that says to me is that Jason encourages this type of behavior. We’ve seen these type of attacks many times before with Jason. If you don’t write fluff posts about Mahalo, you are instantly a “hater”. Jason has said things including that the entire SEO industry is a bunch of haters, 37Signals apparently are haters and when Andrew Baron noted that Mahalo traffic was flat, he too became a hater. What does it say to the Mahalo employees, both in the U.S. and in other countries, that their leader encourages unwarranted personal attacks? With the rate of departures from Mahalo over the past few months, could it be that this behavior goes on inside the office as well?

Based on the chart below from comScore and most of the online analytics services, perhaps Jason should too focus more of his energy on Mahalo rather than encouraging this type of behavior. comScore reports Mahalo’s August U.S. visitors at 1.688 million and a decline for September to 1.383 million, about a 20% drop. Other services, Quantcast and Compete show a similar drop.

Again, my hope with this post is to get you to think about the things you say and how you act in public. Don’t say or do something that will not only hurt you today, but more importantly in the future.

Reports have been arriving in my inbox and on Twitter that Mahalo has been up and down the past couple of days. In my testing today, I get error messages on about 65% of page loads. So far no official word from Mahalo except postings that they are doing a movie screening tonight

We are also hearing that Mahalo CEO Jason Calacanis is planning to reveal the new Mahalo 2.0 later this week at the Future of Web Apps conference in London. On a recent podcast, Calacanis noted that the site had 4.6 million unique visitors in August. Calacanis points to Quantcast as his favorite metric service as it shows a nice upward traffic trend for Mahalo (it’s unverified traffic). Andrew Baron from Rocketboom pointed to Google Trends to show the complete opposite, a slow trending down in traffic. Perhaps all of their pages on the election are getting hit hard and that’s causing the outages.

If you use Mahalo and are experiencing any errors please leave them in the comments. Here’s what the page looks like when you receive the error message:

Earlier today Google announced that Google Knol is now open to the public. Danny Sullivan has an awesome overview of how Google Knol works.

I thought this would be a good time to compare three crowdsourced encyclopedias: Mahalo, Google Knol and Wikipedia. Each one takes a different angle on why you should contribute.

Do you participate in any of these crowdsourced encyclopedias? If so, what factors helped make your decision? Was it to help the "greater good" or was it a financial decision?

Here are some thoughts on each encyclopedia and why people contribute to each:

Last week marked the apparent end of one man’s blogging career. Most believe that it is a hoax but I know that this individual would never use trickery or magic potions to get more traffic to his startup. This person has created a mailing list to more effectively communicate with his network. I can’t link to the mailing list because it was capped at 500 1,000 1,100. Steven Hodson has deciphered the email for the rest of us.

I wasn’t planning on posting about this topic but I just received a video from the "blogger king" at the "blogger information network" - apparently there is a program to actually effectively quit blogging. Anyway have a look below and you decide for yourself. The full email blast is located here.

We initially reviewed blog directory Blogged earlier this year. It’s a human curated blog directory that provides a (somewhat bogus) score for each blog. Today Blogged is back with their launch of a news portal site. Blogged editors will pull breaking news and the most compelling stories from their content categories (technology, entertainment, sports, etc.) and then displays the stories on the frontpage.

Here is how Blogged compares itself to the other news sites like Google News and Yahoo News along with the “meme trackers” like TechMeme:

Google News and Yahoo News feature top stories from traditional news sources using a combination of technology and human editors. Memetrackers such as Techmeme and Blogrunner use algorithms to identify and present related stories as told by cliques of bloggers related to a particular industry. User-generated news communities such as Mixx, Digg, and Reddit showcase popular stories daily from across the Web as saved and voted on by individuals. Blogged.com is the only community that features the top qualified stories, representing all popular topics, organized by categories from around the blogosphere, combined with a full informational directory that includes rankings, reviews and recommended reading for each blog.

Today’s launch by Blogged seems very similar to what Blogrunner offers except that it’s human curated versus machine-driven. From a gathering the news standpoint, it’s basically like Mahalo. Both Mahalo and Blogrunner create tag pages, Mahalo uses their staff and volunteers to find links, Blogrunner uses computers to find the links. Blogged seems to be more in the Mahalo style but without the tag pages.

I don’t know how large the Blogged team is, but my only question is whether they be able to stay on top of all of the breaking news across so many categories and be able to bubble up the news in (near) real-time? If so, awesome. Also, I hope they will provide diversity in the blogs that they pimp.

They should add a social layer on top of the news – since they know a lot about each blog, there’s a wealth of information they could layer on top of the news and create a community effect on top of the news.

Everyone consumes news in different ways and the one-page category portal-style overveiew should work well for a mainstream audience.

With Yahoo signing away their advertising business today to Google, I thought it would be interesting to look at the major search engines and see who handles their advertising. Have a look at the list below and check out just how dominant Google is. You wonder why no one is using the other search engines — it’s easy, if the search engine can’t sell ads, perhaps their technology isn’t as good either, right? Please add other engines in the comments and I will add them to the list.

	Company	Advertising Partner	Notes
	Google	Google
	Yahoo	Yahoo/Google	Google ads to begin in three months.
	Ask	Google
	Microsoft	Microsoft
	YouTube	Google
	AOL	Google
	Facebook	n/a	Facebook runs their “social ads”.
	hakia	Yahoo	Per the conference call today, hakia will now be able to run Google ads as well
	Mahalo	Google	Mahalo no longer claims to be a search engine
	Wikia	Google (see note)	No ads are displayed currently — Update: June 13 – Wikia is now displaying Google advertising
	Twerq	n/a	No ads are displayed currently
	MySpace	Google
	a9	Amazon	Ads are related items from Amazon.com

Yesterday we learned that Brijit has closed its doors (at least temporarily). When I interviewed Founder & CEO Jeremy Brosowsky back in December, one of the topics we discussed was my concern about their business model. Trying to pay a staff (in this case writers) with CPC advertising is very difficult. I’d like to note that my conversation with Jeremy was one of my favorites to-date; Jeremy is a very bright guy.

As I thought about Brijit some more last night, Mahalo came to mind. Mahalo utilizes a similar structure to Brijit in that they have a team of writers and link scrapers who scour the Internet for the latest hot topic to create Mahalo pages for. Brijit created article abstracts which is similar to the content Mahalo creates around a topic. Mahalo adds a variety of links on the topic while Brijit only linked to the original source article. Mahalo has also created many "how-to" articles which are much more in-depth and pay more (some are up to $150 per how-to).

One of the differences between Brijit and Mahalo is that Mahalo has very strong search engine rankings. CEO Jason Calacanis has become a master SEO and this will help Mahalo over the long-term. Brijit didn’t have good search engine rankings and I think this was a major factor in their lack of ability to generate revenue. Calacanis does an excellent job in "sending" pagerank to Mahalo through his very authoritative calacanis.com blog. Calacanis also has 20,000+ Twitter followers and each time he posts a link to Mahalo, some percentage (my guess is 2-4%) will click through. Both of these traffic drivers require no marketing expenditure which can help to drive the ROI up. Mahalo relies on two types of traffic: search engines and Calacanis’ shills – both on his blog and on Twitter.

Brijit paid a flat rate $5/abstract while Mahalo pays both full-time salaries to its in-house employees and a sliding scale to it’s freelancers. While most of the pages on Mahalo will take years to return the money invested to create the pages, a few gems should be able to take care of the load. My guess is that their 100+ Grand Theft Auto 4 walkthrough pages will be some of those gems. Mahalo is banking on the gems.

Last month we learned that Mahalo workers need to write more words to capture more search engine rankings and we also learned that Mahalo is testing affiliate relationships as a way to increase revenue.

Mahalo has already started to push link research to the "free" community. I imagine we will see more pushed to the free side to maximize the ROI over time.

If Mahalo staffers aren’t looking at why Brijit didn’t work, they should. It could provide some valuable insight in how to avoid similar issues from affecting Mahalo.