Mailroom Archive

Sproutit’s Mailroom application is one of the finalists in the Webware 100. Sproutit initially launched in Silicon Valley at DEMO in 2006. The company then moved to Prague while building out the application to save on bootstrapping expenses. Now they are back in the Valley.

Mailroom is an email management application for small businesses. Mailroom is Web-based so you can access it from anywhere. The system works on "attention" — basically it tells you which items require you to either reply or handle. You can setup suggested replies for later use which makes immediate and personalized responses easy. Mailroom keeps track of how many times you’ve emailed a customer and offers you the ability to tag emails for easy locating in the future. There are a variety of demo videos with overviews of each feature of Mailroom.

Each employee has their own login but everyone accesses the same database. Administrators can view the open attention items for each employee. There are RSS feeds for notifications of a variety of events. Web forms can be automatically tagged and placed in the appropriate bin for handling.

There is a contact database which is a super-charged rolodex. It includes the general contact information and a full contact history. I think of it as a customer dashboard that should be in front of you when speaking to a customer.

Mailroom offers a free option that includes Mailroom ads or pricing plans from $9-$199 a month depending on number of users and email volume.

I’ve worked with some of the largest (and most expensive) CMS systems and Mailroom appears to be a great first step for a small business seeking better email management than a few folders in Yahoo Mail or Gmail.