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The Marketing Donut launched today and their goal is to, “provide small and medium-sized businesses with tools to make their marketing more effective.” The site is based out of the UK and they guarantee not to show any ads (although they show sponsor offers). The first two sponsors are Google and the Royal Mail (the post office for the U.K.).
The Marketing Donut gathered 100 experts to provide advice in a number of categories including PR, marketing, advertising, customer support, market research, events and strategy. There are also a number of pre-packaged themes for startups.
It looks like the experts traded their content for a listing in the consultants directory. The directory is broken up by location in the UK and each expert has a bio page and contact information.
The site has a lot of good content but what’s missing are the connections and subscriptions. For example, there appears to be no way to subscripe to the different content sections – either via RSS or an email notification once new content is added. They have a Twitter account but it’s not listed anywhere on the site. There’s a share button but only on some of the pages – sharing should always be everywhere! Same goes for the tools section – give me a way to be notified when you add more tools! This is the type of site that a person will visit and then might not return to – the email/rss is critical to get users to continually return.