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MediaForge is announcing the launch of what I am calling "social marketing widgets" today. The concept is pretty innovative and interesting. I spoke with founder Tony Zito to learn more about the product offering and why it works.
Here’s how the service works:
- Brands purchase ads in traditional banner slots
- In place of the banner a widget is served from MediaForge
- The consumer can choose to install the widget and it’s installed to their desktop
- The brand now has an instant link to the consumer to push sales, promotions, news, and basically anything else they wish
In my opinion it’s better than any email campaign could ever hope to be. Your loyal consumers telling a brand to send them information direct to their desktop. Overstock was one of their beta clients and this new social marketing option helped to drive down consumer acquisition costs.
The company is based in Salt Lake City and there are 7 people on the team. Zito noted that they are able to create the widgets in less than a week and they are using Adobe Air technology to power the desktop widgets. They have been working on the development for about six months.
This concept is hot and I bet we will see more brands using this over the next year.