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NY-based MediaWhiz has announced the acquisition of LeadROI today. The company explains the LeadROI Lead Management System as a system, "which enables advertisers to better manage, optimize, and monetize their lead generation campaigns." No financial details surrounding the acquisition were disclosed. LeadROI is based in California.
Raj Parekh, Founder of LeadROI said, "Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential – to drive better ROI for companies across additional verticals such as automotive and insurance." MediaWhiz also noted that their various applications processed over 40 million leads in 2007.
Editor’s note: MediaWhiz is a current CN sponsor.