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SlideRocket, the Flash/Flex-powered web-based presentation creation software, is today announcing a major overhaul of its Marketplace to include new content partners, a brand new services directory, and a a cleaner, portal-style user interface. The Marketplace was launched in November of last year, when SlideRocket came out of beta, as an additional way to earn revenue on top of their software as a service business.
SlideRocket employs a freemium business model, offering a stripped down free version of their very slick presentation software, and paid versions that include additional features like more storage space, versioning, and collaboration. Paid subscriptions are their main source of revenue, and SlideRocket’s Senior Director of Community and Product Marketing Tracy Pizzo Frey tells me that they’re converting free to paid users at an impressive 10-15%.
The Marketplace is a very smart source of additional revenue for SlideRocket. It allows users to purchase assets for their presentations — photography, icons, music, etc. — directly from within SlideRocket, automatically securing the appropriate digital rights. Because the Marketplace is available to both free and paid users, it acts as a way to bring in revenue from free users of the product. According to Frey, SlideRocket has sold “thousands of credits” and is averaging 35 per user. Use is spread evenly across both free and paid customers, so the Marketplace has been successful so far in monetizing use on both ends.
Until today, SlideRocket’s only offered assets from Fotolia (stock photos) and Mimeo (printing services). They’ve added two new partners, PresentationPro (templates, icons) and Andertoons (cartoons), with others on the way, including Fotolia (videos), AudioMicro (stock audio), and Ascender (fonts). In addition, SlideRocket is releasing a services marketplace today, with 11 providers at launch offering design and authoring services to the app’s users.
According to SlideRocket founder and CEO Mitch Grasso the Marketplace, “greatly streamlines the creative process and helps our users save time and money while delivering the best possible presentations.”
It’s also a very smart way to bring in additional revenue and monetize free users.
Last night at the NY Tech meeting, the companies who presented came back on stage for a 5-minute panel discussion. Below is a video of their advice for startups in NYC. The panelists included:
Mimeo presented their off-site Web printing service at the NY Tech meeting last night. This might be one of the most interesting business models I’ve seen as of late. You upload your documents to their service (you can even use your normal printer function) and they print them as you request and overnight them to the location(s) you select. Their printing facility is located in Memphis which is where the Fedex shipping HQ is.
One staggering statistic they shared is that they print between 2 and 3 million pages every evening. One thing that no one has noted so far, Memphis is also the headquarters of International Paper and just an hour away is Georgia-Pacific. My guess is that they get most of their papers from these companies and the location is strategic for more than just the shipping partner.