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Last night at the Entrepreneurs Roundtable, Deepak Das presented his startup called Mobow. I’ve embedded a video of the demo presentation below. Basically Mobow is a contextual address book that works from any mobile smartphone. The service has applications for the consumer and the enterprise.
There is "presence awareness" as part of the application. What this means is that your mobile knows where to call a person based on their desires. When a contact moves from location to location, your phone is always updated. Your phone will ring the person on the right number at all times. There’s a mobile client along with a desktop/portal application.