Mochila is a media marketplace that brings together publishers and content buyers. Their tagline is: "Buy. Sell. Earn." These distribution deals make Mochila more attractive for content publishers.

Mochila recently demo’ed their content marketplace and I’ve embedded the video below.

Mochila also announced a new video player this morning.

Mochila has continued to increase their distribution with deals nearly every month similar to the one today. Check out my interview with the Mochila team along with their nextNYers video interview.

Check out all of our previous Mochila coverage including their latest distribution deals and our extended interview with the team.

Don’t forget to check out all of the previous nextNYers episodes along with our review of online video in NYC.

Mochila is a content mediaplace and they continue to expand their distribution network signing deals with Belo and Citizen Image over the past month. For Mochila to be successful, distribution is key and Gigya is an excellent choice as their widget partnerships run from Cnet to RockYou to Metacafe. 

“Mochila is a breakthrough syndication model for the publishing world and we’re thrilled to be able to tap into Gigya’s technology to help drive a new dynamic for the exchange of all types of content,” said Benjamin Chen, chairman and CTO of Mochila. “By partnering with Gigya, we can build upon the ways in which we help our publisher members syndicate quality content that otherwise becomes trapped and siloed. We’re equally excited that Gigya can also supply us with the opportunity to incrementally monetize this additional distribution.”

Check out my interview with the Mochila executive team and the press release on Silicon Alley Insider.

Citizen Image is an image agency that professionally represents photographic and video content of citizen photojournalists to editorial outlets around the world. As a photographer you can sell your images and it has been a very popular service for individuals in consumer journalism.

“Mochila provides our citizen photojournalists not only another easy way to profit from their creativity but also a means to share their work with a broader range of audiences,” said Joe Bransom, president of Citizen Image. “There is a growing demand for image content and an untapped source of photographers at various skill levels, and the Mochila media marketplace meets this need.”

“With the addition of Citizen Image as a content provider and growing importance of user-generated content, Mochila continues to serve as the prime destination for web-based and offline publishers of any size to acquire content for their sites à la carte and on-demand,” said Keith McAllister, CEO of Mochila.  “This serves as a tremendous step towards the growth of our photo library and is indicative of the demand for all forms of content, professional and user generated.  We feel that this latest relationship will continue to level the playing field for publishers of all sizes and enhance the richness and growth of the Mochila marketplace.”

 “At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company’s tools and services we offer our online users and advertisers,” said Skip Cass, executive vice president in charge of Belo’s business development team.  “This strategic partnership with Mochila increases the value of Belo’s content and also provides our audiences with a richer online experience across our brands.”

“This partnership is further validation of the Mochila model,” said Mochila CEO Keith McAllister.  “We are thrilled to be partnering with Belo, which has a longstanding reputation as one of America’s great media companies.  We look forward to helping Belo capitalize on new opportunities, while we benefit from Belo’s experience and expertise to help us expand the Mochila marketplace.”

Beet.TV has the details on Mochila’s deal with Reuters from last week.

• Development of the Mochila marketplace has taken two years; they are live 4-5 months
• Think of it as an "adsense for content"
• Offer text, video and photo content with millions of assets
• Assets come from top-notch sources including Getty, Jupiter, Hearst, newspapers, etc.
• They have a core focus on digital rights
• Content creators can select from two plans: paid plan or free plan
• Free plan is ad-supported with a 40/30/30 rev share: creator/publisher/Mochila respectively
• Ad partners include Tacoda, 24/7
• Three of their major publishers include Daily Kos, Spurs Report and Talking Points Memo
• The idea is for Mochila to provide supplemental content to fill in the gaps
• A great use is for backup support for a story that you write as a lead
• "Why steal content when it’s easier to just get it from us – plus you can earn revenue" when I asked about the rapid growth of the splog issue
• Competitors include BlogBurst (which CN is a member of) – except BlogBurst doesn’t pay by default to it’s members.
• Marketing by aggressive search buys, focus on social media, working with bloggers and some payperpost reviews
• I asked if their servers can handle a Digg – they said yes and they continue to beef-up hardware as the network grows

I asked them about the Mochila team and their reasoning for locating the HQ in NY and not in California. Here are their thoughts:

• New York has the best and brightest talent
• Top publishing, advertising and media firms in NYC
• The development team is actually in San Francisco – I guess this gives them the best of both worlds
• They have offshore teams in the Phillipines and India – they said it’s successful so far

Here are my initial concerns with the Mochila product:

• Since they currently use a script tag for content implementation, there would be very little (if any) search engine benefit – Craig said they are working on this
• If a site uses this, would the content be included in a feed?
• If content is purchased by multiple sites, would there be duplicate content issues and what image does a site give off if content found on site A is also on sites B, C and D?