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Based in Hong Kong, MyClick is the latest in the mobile advertising market. MyClick is a "pull" system which appears to be very cool when I viewed the demo video. The idea is simple. You take pictures with your mobile of products you want to learn more about. After snapping the picture, MyClick sends back information about the product instantly. You can also snap pictures of special coupons which can deliver to your pre-defined locations.
Today MyClick is announcing a partnership with Neo@Ogilvy to bring the MyClick technology to it’s customer base. "This enterprise represents a leap forward in an ad agency’s ability to manage a client’s advertising budget," noted Neo@Ogilvy’s Executive Deputy GM Richard Wang, "MyClick affords us the power to reach customers on a new scale and with new influence."
One of my questions is to find out how the ads are served. For example, I take a photo of a Hummer. Am I sent to Hummer’s site, a local Hummer dealer or a fan site about Hummers?
Here is the MyClick CEO describing the service: