NY Video Meetup Archive

Tonight in NYC is the NY Video 2.0 Meetup. The event tonight is a bit special because several VC partners are going to review the startup pitches. Companies presenting include Aniboom, Clearspring, SesameVault and VoloMedia.

Also, Andrew Baron of Rocketboom is going to present the launch of his “Magma” video product.

Read the rest of this entry »

Last week the NY Video 2.0 meetup was held. Unfortunately I was unable to make it but Andy Robson from 3rdRail Inc captured all of the presentations and the video is below. The presenting companies included: Animoto, Brightcove, Innovid, Gigya and Ooyala.

This week at the NY Video 2.0 meeting, a variety of companies either demo’ed their service or provided a variety of business updates. If you are in the NYC tech or media scene, this might be the best monthly meetup to attend.

Here are the presenters:

1. Hulu – Kevin McGurn, VP National Sales (our coverage) — Michael has an article today about Hulu’s ad rates
2. Move Networks – Bob Bryson, SVP Sales & BD
3. Boxee – Avner Ronen, Co-founder & CEO
4. MediaMerx – Tejpaul Bhatia, Co-founder & CEO
5. Visible Measures – Matt Cutler, VP Marketing & Analytics (our coverage)

If you want to jump around in the video, click play, then pause and wait for the loading bar to finish, then you can jump, jump around.

On Monday at the NY Video 2.0 meeting, after the demos concluded, three popular NY venture capital partners took the stage to critique the demos they just watched from a venture capitalist perspective. While they were certainly a bit nice in front of the crowd, I thought you might be interested in their feedback.

The demos came from Adotube, Magnify.net, Vusion, ekkoTV and BestTV.

The VC stars were: Chris Fralic from First Round Capital, Daniel Schultz from DFJ Gotham and Charlie Federman from Crossbar Capital.

Last night at the NY Video 2.0 meeting, Adotube presented their brand new video advertising solution. While the volume isn’t great on this video, it’s worth watching, especially the second-half. Adotube actually does in-video lead gen and sales. Let’s say you are watching a video of Sting and he has a concert coming up. An ad can show a promo for tickets, click it and order tickets directly in the video. Once the sale has completed, go back to watching your Sting video. Not sure if anyone else is doing this.

While this works well for corporate and promotional videos, I am not sure if it will take off in the YouTube market. If the key is massive plays, using a stand-alone, non-social player won’t help you reach the goals set for the video. They do power a variety of popular video portal sites (mostly non-U.S.).

Last night at the NY Video 2.0 meeting, Magnify.net presented their new Magnify Publisher tool. We wrote about the Magnify Publisher when it launched last week. I did notice that embedded videos are now using a customized Magnify.net player with Magnify branding. This wasn’t in the initial launch version last week.

Magnify Publisher offers a variety of video hosts to search from and you can filter to specific providers. Image search currently works with Flickr and more image providers are coming soon. There’s also the ability to upload a video (it’s stored on Magnify’s servers) or record a video directly using a webcam.

Yesterday at the NY Video 2.0 meeting, Israeli-based BestTV presented their video portal application. The BestTV application is a middleware application — meaning agencies and companies can use the tool to create video portals on top of their current sites. They are currently in the Europe and Asian markets and are looking to expand into the U.S. They mainly work with Web shops.

One interesting note — presenter Oded Felled explained that the SaaS (software as a service) model works well in Europe but not in Asia. Asian companies want enterprise "one-time" cost models and not monthly plan services.

BestTV appears to compete in the same space with NY-based Magnify.net.