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Mega-agency Ogilvy is announcing they are moving all NYC teams into space at 636 Eleventh Avenue between 46th and 47th streets. This area is apparently called the "Far West Side" and will be a cabbies dream as there are no transit options to this location. But hey, they are working to make the space a "green building and get it LEED certified". In the release they are quick to note that this is near the proposed 7-line extension which won’t be close enough to make it reasonable nor will it happen for at least a decade.
It will be a big move for employees who currently work on 8th avenue and 49th street – that location is about as transit-central as you can get. The groups moving include: Ogilvy & Mather Advertising, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, OgilvyPR, OgilvyAction, the Brand Integration Group, RedWorks and Ogilvy Healthworld.
The building at 636 Eleventh Avenue was built in 1913 and originally housed the Auerbach Chocolate factory. Ogilvy is calling its new space the "Candy Factory." It has high ceilings on the first floor, a courtyard and a roof-top terrace that Ogilvy plans to design as a garden space. Ogilvy expects to move to the new space in the spring of 2009. I am sure the building will be beautiful inside based on the other Ogilvy spaces I have been in.
Reminds me a bit of the IAC building which is also as far west as possible on 18th street – at least there you have a couple of bus options.