OLO Archive

I’ve written about NY-based online ordering site GoMobo several times including calling them a product that will change 2008. GoMobo provides a way to place an order using your mobile phone at a number of restaurants and then the food will be ready for you when you arrive. You pay via credit card through GoMobo so there is no financial transaction when you pick up your meal. The best part of GoMobo is avoiding the lines – for example, yesterday here in San Francisco I saw a line 20 deep at the Subway next to the hotel. Had the Subway location been using GoMobo, people could have sent their orders via mobile and not have had to wait on line at the store – their food would have been ready.

Yesterday CEO Noah Glass sent out an email that the company has changed their name to OLO. The GoMobo site will continue as their destination site for people to order food at fast-food establishments and restaurants that are part of the OLO program. Glass noted that there was some confusion regarding their name as mobile ordering is just small fraction of their overall service offering.

Glass also shared some recent stats on the business:

• Doubled users in the last 90 days
• 10x Monthly Transaction Volume in the last 12 months
• $1,000+ in Incremental Daily Sales for our top clients

They have also deployed their online ordering service with burger joint Five Guys across the U.S. I like what OLO offers because they provide real, timesaving benefits and with mobile so hot, they are well positioned to take advantage of the market as more restaurants also want to capitalize on the mobile device growth explosion.