PaperG Archive

Earlier this month we reviewed offline ad marketplace Tapinko. Today we bring another local advertising marketplace, this time it’s for "flyers" on local newspaper and event Web sites. Part of the PaperG group out of the Boston area, Flyerboard provides advertisers with an easy way to reach local markets. The company says an ad can be up and running within 5 minutes.

Co-founder and CEO Victor Wong notes, "We took the concept of a local bulletin board and brought it online so that local advertisers can post flyers on their favorite local websites. Users can use the intuitive graphic interface to go through local listings. The original product took off at Yale and Harvard where the founders are attending."

Currently the Flyerboard service is available in Boston and in New Haven. Wong notes that this month they plan to roll out the online advertising service in New York City.

I found the ordering process simple and if they offer enough publisher variety, the service could work. The real key is getting buyers into the system – signing publishers is easy.