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NY-based Performline has announced that they have secured a new round of financing today. The round was led by First Round Capital and including investment from Rose Tech Ventures, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment. The amount of the financing was not disclosed.
PerformLine has also announced the beta launch of PerformMatch. They describe PerformMatch as, “an analytics and reporting platform that offers full real-time transparency for advertisers on a click and lead basis.” PerformMatch focuses on maximizing ROI for CPA advertisers by identifying non-compliant affiliates who are delivering bogus or fraudulent leads. On the publisher side, PerformMatch claims to help publishers by maintaining compliance with the advertiser.
Here’s a brief interview I captured with PerformLine Founder and CEO Alex Baydin last summer:
Editor’s note: One of PerformLine’s investors, Rose Tech Ventures, is a current CN sponsor.