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NY-based Collective Media is announcing their acquisition of Personifi today. The companies had been working together since October 2007. Personifi will continue to operate as a separate business unit under Collective Media. Personifi provides targeting solutions to web publishers, ad networks and mobile providers.
The acquisition makes sense as Collective Media is an ad network and targeting is critical to draw increased rates which keep publishers happy.
Financial terms of the deal were not disclosed but our sources say that the deal was a combination of cash and stock in the low tens of millions of dollars. Collective Media raised an undisclosed round of funding late last year.
Kristen wonders why Collective Media hasn’t purchased the domain collectivemedia.com which apparently is a spam site.