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Pheedo provides advertising for RSS feeds and today is announcing the launch of the FeedPowered Analytics Dashboard. The dashboard will provide advertisers on the Pheedo ad network the ability to track details on where their ads were served and to whom. The concept is to help advertisers increase the ROI on their feed ad campaigns.
The FeedPowered Analytics Dashboard includes data and trends on active user analysis, content engagement, advertising stats, social media distribution and RSS subscription page information. There’s also an API so companies can integrate the dashboard into their own analytics packages and also allow developers to leverage on top of.
My only question at this point is how the system handles defaults. Defaults are where some blogs and content sources automatically are provided to subscribers of a service. Are those differentiated in the dashboard?
RSS feed services leader FeedBurner (now part of Google) offers a variety of analytics services as part of their feeds and advertising offerings. FeedBurner announced last month that they will soon offer Google AdSense in feeds powered by FeedBurner. This will open up the analytics offering by FeedBurner because advertisers will be able to track campaigns in AdWords. Pheedo is smart to get their analytics product out now and they will need to keep innovating and adding functionality to attempt to stay ahead of FeedBurner and Google.