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We first covered Postling last September after an event in NYC. Postling offers a social media management tool which allows businesses to push content to a variety of social networks. You can post content from the Postling dashboard to multiple blogs, Twitter, Flickr, Tumblr, Drupal, WordPress, Facebook, etc.
You can setup multiple users inside of one account to allow a variety of users to manage the various social media accounts and blogs. Postling also aggregates comments from across the accounts that you are managing on Postling. What’s really interesting is that you can reply to all of the comments directly inside Postling and they get posted back to the source and only to that source. So if you reply to a Facebook comment, the reply is only seen on Facebook.
Last week at the Hackers & Founders event in NYC, founder David Lifson provided an overview of the social media service. I’ve embedded the video below.
The company also announced a change to their pricing model. In our first review, the service was at a monthly cost of $9/user. The new pricing seems to be a lot more involved — basically you take the number of users plus the number of “brands” and then find the associated price per month. Now a single user managing up to 3 brands is completely free but from there the accounts jump to $250 a month. I guess what this means is if I signup as a user and create a “brand” for CenterNetworks, I can add as many social media services and my account is still free. But if an agency wants to setup 5 users and 5 “brands”, then they would be required to move to the $250/month plan.
Overall the Postling app is very strong and as more businesses enter the social media arena, the service could do very well. Postling is one of the companies that I think would better off located in the Valley where the systems they work with are located.
Continue reading “Postling Provides Overview and Business Model Change” »
Tonight at the NY Tech Meetup, seven startups presented their services to a packed house. Here’s a brief overview of each of the companies that presented:
ChallengePost - we wrote about ChallengePost earlier today as they are the service powering the NYC Big Apps competition. ChallengePost is a market place where you can find, solve and post challenges for others to complete. From the site, “Once a challenge is created, other people can JOIN the challenge and pledge money or simply appreciation. Those incentives, which are payable only if a challenge is solved, encourage others to solve a problem and earn their rewards.”
SetJam - the service will open in private beta next week and is trying to help you get away from having to buy cable tv each month. You can search for shows you like, create guides, find out where to watch every episode of each show, etc. You actually watch the shows on the video hosting sites — SetJam adds a frame with the social aspects. Looks like it could be a good partner for Adaptive Blue.
Continue reading “New York Tech Meetup October Recap” »
At this nextNY event this evening, I met with the team from Postling. The founders of Postling all come from Etsy (another NYC startup). Postling was part of the Philadelphia-based DreamIT startup incubator class for 2009. ReadWriteWeb has a full review of the service from last month.
Postling offers a social media management tool which allows businesses to push content to a variety of social networks. The service is described as, “aim(ing) to be the best tool for small businesses to market, listen, and respond to their customers using social media.” One of the interesting things about Postling is that you can also post to blogs along with Twitter, Facebook, Flickr, etc. This should help Postling gain traction as you can really manage the full cycle of media.
The service costs $9/month or $90/year. Here’s a quick video I grabbed with Postling CEO David Lifson (note: the audio is very loud).
Continue reading “Postling Offers a Social Media Management Tool for Businesses” »