Press Releases Archive

In the new-age of social media, two companies are attempting to remake the old standard press release. NY-based file sharing service drop.io offers PressLift which allows companies to create a multimedia and analytics-driven press release.

PressDoc, a new Amsterdam-based startup, is also looking to revolutionize the press release.  PressDoc describes their service as, “With the rise of blogs and social media the media landscape is changing rapidly. It’s not just the traditional journalists anymore that cover the news. It’s bloggers, Facebookers, ‘Tweeps’ and all the other social media users that decide what news will be distributed across their personal networks. These new journalists demand a new kind of press release optimized for the web, enriched with media and easy to share. PressDoc offers a service for businesses to do just that.”

Both services allow you to add rich media to your release — PressLift appears to be a bit deeper in its analytics and reporting offering. I like the PressDoc publishing layout as matches a traditional blog editor.

You can view press release examples for both PressDoc and PressLift.

Continue reading “PressDoc Creates Social Media Press Releases” »

March 25, 2009 – Alexandria, Virginia – Bitrix Inc. the fastest growing Enterprise 2.0 Solution provider, today announced its Channel Partner Program for system integrators, Value Added Resellers (VARs) and consultants to deliver the company’s Enterprise 2.0 solutions throughout North America and abroad.

The Bitrix partner program offers qualified partners the opportunity to enhance their revenue and current product offerings through reselling, integrating or implementing Bitrix Intranet Portal Solution.

Bitrix Intranet Portal is a next generation intranet solution that combines advanced social platform and application integration. It’s fully featured with media sharing capabilities as well as real time messaging. The portal seamlessly integrates into any existing IT infrastructure and poses no threat to the integrity of the existing network. “One of our principles: “Before you multiply, you must first learn to divide,” said Sergey Ryzhikov, CEO of Bitrix Inc. “The updated partner program gives all of us an opportunity to make more profit even during current market conditions. Economic crisis has changed the way companies view the resources and software products. Product such as Bitrix Intranet Portal, which provides innovative tools and features to improve the workforce productivity and overall organizational efficiency, is in extremely high demand. We offer the market simple and convenient Enterprise 2.0 solutions at an affordable price. Join our partner network and earn more today.” Click here to learn more

The Bitrix Partner Program is designed to inform, motivate and reward partners, helping them to increase their revenue and profit and beat the competition. It offers partners:

• Revenue-earning opportunities to achieve top financial results
• Customized trainings to help you develop both product and services expertise
• Access to marketing resources, including webinars and joint marketing activities, to help partners acquire new customers

About Bitrix

Bitrix, Inc. specializes in the development of content management systems and intranet portal solutions for managing web projects and multifunctional information systems on the Internet. Bitrix Site Manager and Bitrix Intranet Portal are the unique and innovative web applications that combine the robustness of technology with ease of use. This software tech-corp was established in 1998 by a group of IT specialists. Bitrix continues to hold a leading position in the web development market, always offering high-standard content management and intranet solutions to its clients and partners.

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by Bitrix.

GRAND RAPIDS, MICHIGAN – Three West Michigan dads announced today their newly launched website LessThan3Notes.com, which offers parents a new way to reinforce positive values and good decision-making with their teen children.

Less Than 3 Notes [<3 NOTES] was created by Jay Brooks, Steve Place, and Doug Slagh, three dads who saw a need and decided to help other parents take advantage of a technology known as short message service [SMS] to reach teenage children with daily inspiring messages. It couldn’t be easier! Parents simply go online to LessThan3Notes.com and register to have the life-changing messages delivered every day to their son’s or daughter’s cell phone. A carefully designed strategy combines thoughtfully crafted messages that communicate strong moral values with quotes from famous people, humor and trivia to create a platform that generates long-term interest and respect. Over time, the consistency of the positive messages will undoubtedly have a lasting impact, encouraging teens to hold strong to their values and make wise choices that lead to better and healthier lives.

“Perhaps the easiest way to explain this is to think of it as a 21st Century alternative to the old-fashioned lunchbox notes moms have been embarrassing their kids with for generations,” says Jay Brooks, “Only this is better!” With the extraordinary rising popularity of text messaging among the younger generation of cell phone users, a new opportunity to effectively communicate has opened up. Although a lot of parents will admit they don’t completely grasp the new technology, their kids are likely sending and receiving hundreds (or thousands) of text messages every month to stay in constant contact with their closest friends. It’s time for parents to take advantage of this exciting technology and use it in an effective way.

The goal of <3 NOTES is to provide a cool tool to help parents inspire teen children to make good choices every day and mature into responsible adults. “It’s cool to get text messages and it makes young people feel important,” says Steve Place, who coordinates the message strategy. “No one will tease them about hearing from mom and dad, and they don’t have to shove it in their pocket quickly before someone sees it. Best of all, parents win because their teenager receives a daily positive reminder of the values they’ve been taught.”

ABOUT THE NAME: The name was inspired from a text message Jay’s daughter received one day from a friend. At the end it was signed with the text language symbol for a heart — “less than 3,” or <3. See the heart on its side? It seemed like the perfect name for the business, since their purpose is inspired by the love parents share for their kids and a desire to communicate a relevant message in the language teens understand most.

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by LessThan3Notes.

Companies Join Forces To Expand Manufacturers’ Online Merchandising Efforts

New York, NY, November 18, 2008 — WebCollage, a leading content exchange for manufacturers and their business partners, announced today it has partnered with Vendaria Media Inc., a premier provider of rich media creative services. Through this relationship, WebCollage will deliver the product marketing content that Vendaria creates for its clients to WebCollage’s global network of online retailers and distributors — greatly increasing a manufacturer’s online marketing reach.

Vendaria creates visual merchandising solutions that integrate video, audio, animation, text and graphics into rich media presentations and allow manufacturers to interact directly with consumers that are researching their products online for purchase. Manufacturers are able to use Vendaria-created marketing content to provide rich experiences for consumers and highlight products’ key features, benefits and functionality. WebCollage’s delivery platform gives these manufacturers direct control of their presence on the Internet by enabling them to syndicate Vendaria-created rich media and product information to thousands of partners with scale and efficiency ensuring that no matter where a consumer researches a product online they experience the voice of a manufacturer.

"We are excited to combine forces with WebCollage and be able to offer the benefits of its delivery platform to our clients," said Scott Roth, President of Vendaria. "Working together with WebCollage allows Vendaria to focus on what we do best, transforming a manufacturer’s offline marketing messages into dynamic, interactive online experiences for consumers, while we gain the leverage of WebCollage’s global network of retailers and distributors."

"Working together, WebCollage and Vendaria are able to provide brand marketers with best-of-breed content creation services and best-of-breed content delivery services," said Jed Alpert, Vice President of WebCollage. "Moreover, this relationship represents the continued expansion of content partners that are using WebCollage’s platform to reach consumers on retail and distributor websites."

About Vendaria Media Inc.

Vendaria Media Inc. (Vendaria) is the market leader in providing online product video and interactive visual merchandising solutions. Vendaria’s unique technology platform and suite of services enable consumer goods manufacturers to utilize rich media to enhance the online shopping experience and dramatically improve conversion rates. Vendaria is a pioneer and seasoned expert in the creation, distribution and viewer user experience that brings to manufacturers the only end-to-end solution on the market. Vendaria’s clients include Apple Inc., LG Electronics, Whirlpool Corp., Avery Dennison, The Home Depot, Bosch, Playtex and more. Vendaria is based in Seattle, WA. For more information, visit http://www.vendaria.com.

About WebCollage

From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage’s syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112.

Press Contact:
Jed Alpert
WebCollage
+1 (212) 563-2112
press@webcollage.com

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by WebCollage.

New Data Also Reveals Importance of Enhanced Product Content for Increases In Point of Sale ROI

September 16, 2008-New York, NY- WebCollage, a leading content exchange for manufacturers and their business partners, today launched WebCollage Power Product Pages to help deliver better product information at the point of sale, which is proven to increase online sales. With WebCollage’s new Power Product Pages offering, brands can seamlessly provide retailers with complete and optimized product descriptions that can be used on retailers’ product detail pages, improving the consumer experience and increasing users’ exposure to better marketing content. Power Product Pages leverage the WebCollage platform to assemble, package and deliver brand manufacturer product marketing content, including complete product descriptions, videos, tours, product data sheets and additional images right on a retailer’s product detail pages.

The arrival of WebCollage Power Product Pages comes on the heels of the WebCollage’s 2008 Survey of Online Consumer Product Research Habits that revealed 86% of consumers "preferred" or "strongly preferred" Power Product Pages driven by WebCollage when compared to standard retailer product detail pages for getting information on products to purchase. In fact, consumers’ intent to purchase increased from 42% with retailers’ standard product detail pages to 72% with WebCollage-driven Power Product pages. Moreover, 85% of consumers rated Power Product Pages as ‘Very Good’ or ‘Excellent’ versus 54% for retailers’ standard product detail pages.

Historically, retailer online marketing staff and category merchandising teams have had to manually create product detail pages on their own to provide customers with basic product information. This required a significant investment in initial content creation and ongoing maintenance by retailers and has, therefore, limited retailers’ ability to provide the deep information consumers seek when researching products for purchase. Power Product Pages, by leveraging manufacturers’ pre-existing product marketing and configuring it to a retailers’ specific site requirements, eliminate the challenge that brands and retailers face in getting compelling product marketing content in front of consumers.

Moreover, when retailers have leveraged manufacturer marketing content in the past, consumers have had to search and click through multiple links on retailer websites in order to access this essential product information from manufacturers via separate windows. Typically, only 5% – 10% of consumers clicked through to access this enhanced marketing content. WebCollage Power Product Pages ensure that 100% of consumers interested in a given product can be exposed to the full breadth of a brand’s marketing content by embedding all of this content directly onto retailers’ product detail pages – eliminating the need for consumers to click through to get more information.

"WebCollage enables Logitech to get more of our content in front of consumers and sell more effectively on our retailer sites," said Tom Henry, director of marketing communications for Logitech. "Their syndicated service delivers and integrates optimized product information into our retailer websites, which in turn empowers these retailers to give their online shoppers the full benefit of our product knowledge and differentiation in each page of content."

In addition to helping put enhanced product marketing content in front of consumers, WebCollage Power Product Pages enables retailers to boost their search engine optimization (SEO) efforts to increase the volume and quality of traffic directly to their product pages. WebCollage Power Product Pages are also customized to each retailer’s unique product page and site experience ensuring that manufacturer marketing content fits seamlessly into their websites.

"WebCollage Power Product Pages provide all essential product information in a single screen for consumers and eliminate the hassles of excess clicks. We are proud to be able to execute on our vision and bring compelling brand content to the forefront of the consumer experience," said Jed Alpert, VP of WebCollage. "By doing so, we help brands and their partners be successful in driving increased revenue. This is a classic example of a ‘win win’ situation that has a very positive ripple effect on the entire e-commerce ecosystem, including brands, retailers and consumers."

For a demo of Power Product Pages, please visit WebCollage at booth 120 at Shop.org on September 15-17, 2008 or call 1-800-616-1136.

About WebCollage

From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage’s syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online.

Contact:
Leo Tignini
Horn Group
646-202-9760
ltignini@horngroup.com

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by WebCollage.

San Francisco, August 28th, 2008 – Kazowie.com, a social shopping site where users can discover and share products by creating wishlists, registries, buyer’s guides and polls, has launched features that enable a new level of interactivity with mainstream social utility platforms. In addition to already user-friendly shopping tools, users now have the ability to share web feeds with popular social aggregators as well as the option to export wishlists to a personal website or blog.

David Thomson, founder and CEO of Kazowie says, "As micro-blogging and social aggregators grow, we’re finding out that people want to display all their information in a single place without the need to create accounts on new sites. With this release we’ve tried to make it as easy as possible to both use the site without any barriers as well as take your lists with you to the places where your friends and family frequent the most."

Users can set up their Kazowie account to post news feeds for new products added to their existing micro-blogging accounts like Twitter, Pownce, FriendFeed, and Tumblr. This allows connected people to receive up to the minute coverage throughout their chosen networks. Additionally, users have the option to login through existing Yahoo, Gmail, OpenID, or AOL/AIM accounts, instead of creating a new account.

Kazowie users can also distribute their wishlists, registries, buyer’s guides or polls to any website or blog. This feature is useful for bloggers or site owners who want to share their wedding registries or great online finds with their readers and viewers. This feature opens up the possibility for users to create affiliate relationship with retailers.

Resources: http://kazowie.com/media/press_kit.zip
Blog: http://blog.kazowie.com

About Kazowie.com:

Kazowie.com was conceptualized by David Thomson, a thirty-something who felt constrained by the traditional registry process when getting married; he didn’t like the restrictions involved in choosing from a limited number of department stores. Years later with a baby on the way, he wanted to create a personalized gift registry at a single online address that he could actively share with his friends and family. After surveying similar user-generated shopping websites, David realized there was a niche to be filled. As the principal of a user experience design company, Momentum Design Lab, David turned to his company to create this unique experience. "More and more people’s purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected." What began as an online registry has blossomed into a robust, singular online social shopping experience.

Media Relations:
David Thomson
Direct: (415) 977-0814 ext 8102
Main: (415) 977-0814
Fax: (415) 977-0862
Email: press@kazowie.com

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by Kazowie.

Mill Valley, CA – July 23, 2008 – Hull Media, Inc. announces the beta launch of WereYouThere.com, a social archive where the experiences that shape our lives – and history – can be both shared and preserved. "We all have stories that deserve to be told and remembered, stories that are just too interesting to gather dust in the attic," says Founder and CEO Jonathan Hull. "WereYouThere offers a home for these stories, creating an ongoing conversation about the moments in life that really mattered, for better or worse."

WereYouThere was inspired by Hull’s own passion for storytelling both as a former TIME magazine bureau chief and a bestselling author. "Over the years I’ve received quite a few letters from readers who wanted to share stories from their own lives, hopeful that someone might listen. Many of these stories were so fascinating and evocative that I got to thinking: where can they find the audience they deserve?" Hull adds: "At heart, we are all storytellers, telling and re-telling our stories to give structure and meaning to our lives. WereYouThere is designed to bring these stories together, weaving them into a rich tapestry of our collective experience."

WereYouThere is free to join. An intuitive and straightforward interface allows members to post text, audio, photos and videos into a multimedia archive organized by subject matter. Members can also create communities based on shared experience and enjoy private messaging, profiles and full privacy controls. "Social memories forge instant connections," says Hull. "Just put two strangers who both went to Woodstock into the same room and watch what happens." He adds, "WereYouThere is both a social network and a vast digital history project that enables every member to add their voice."

Members have already posted firsthand accounts of topics ranging from the attack on Pearl Harbor to Pink Floyd. "The diversity of the stories is what makes it so compelling," says Hull. "You can read about 9/11, Elvis, the Tet Offensive or J.F.K’s assassination." Other topics include favorite travel spots, celebrities, memorable moments in sports and the everyday scenes of days gone by. WereYouThere encourages noncommercial use of the content posted by members with the intention of creating a valuable resource for students, historians and anyone interested in where we’ve been.

Hull spent ten years as a correspondent at TIME magazine, winning the Society of Professional Journalists’ prestigious Sigma Delta Chi award for magazine journalism. A former bureau chief for TIME in both Jerusalem and Chicago, his reporting has ranged from the Gulf War and the Palestinian uprising to the troubled underside of American society. Hull is also the author of the bestselling novel Losing Julia as well as The Distance from Normandy. Hull Media, Inc. is a privately-owned corporation based in Mill Valley, California.

CONTACT:
James Malone
james@wereyouthere.com
760-367-3121

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by Hull Media, Inc.