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In the new-age of social media, two companies are attempting to remake the old standard press release. NY-based file sharing service drop.io offers PressLift which allows companies to create a multimedia and analytics-driven press release.
PressDoc, a new Amsterdam-based startup, is also looking to revolutionize the press release. PressDoc describes their service as, “With the rise of blogs and social media the media landscape is changing rapidly. It’s not just the traditional journalists anymore that cover the news. It’s bloggers, Facebookers, ‘Tweeps’ and all the other social media users that decide what news will be distributed across their personal networks. These new journalists demand a new kind of press release optimized for the web, enriched with media and easy to share. PressDoc offers a service for businesses to do just that.”
Both services allow you to add rich media to your release — PressLift appears to be a bit deeper in its analytics and reporting offering. I like the PressDoc publishing layout as matches a traditional blog editor.
You can view press release examples for both PressDoc and PressLift.