rachael ray Archive

Scripps Networks has published some metrics from Nielsen Online today showing that they reach 25 percent of the Food & Cooking category meaning one in every four online users looking for food-related information came to one of the Scripps Networks sites. Most of the traffic goes to Food Network and the recently acquired RecipeZaar.

Scripps Networks set a new record for online audience numbers in the Nielsen Online Food & Cooking category with more than 12.6 million unique users visiting the site in Dec. 2007.

I believe that the success of Food Networks Web site lies in their ability to convert TV traffic into Web traffic. A person watches their favorite celebrity chef on TV make a fab meal and the person then hops onto the Web site to print out the recipe. Are there any other categories that can drive this direct TV-to-Web type of traffic?

Check out some of the other food Web sites we’ve covered: Yahoo Food, RecipeMatcher, Snacksby and Foodieview.

On a side note, I had the chance to spend a few days on the set of Rachael Ray’s 30 Minute Meals. She’s an absolute talent. Not one retake, a funny person, very bright, can improvise anything and her success is due to her hard work. Here’s a photo from my time on the set :)

This week should be exciting for the Fat-Off. I am working on getting a press release together to issue to the major news networks and newspapers in the US and UK. In addition, I will be sending information about the Fat-Off to Dr. Phil, Oprah, Rachael Ray. I am also going to try to get some time with Giada DeLaurentiis and Emeril as I want to see if they can provide some help when it comes to the cooking/healthy eating aspect of the Fat-Off. It ain't just about working out, ya know!

This week I will focus mainly on traineo and gimme20. We will dive deep into each and provide a comprehensive review of both. Unlike many of the other Web 2.0 reporting sites (I won't name names), I don't look at a tool for 10 minutes and write a review. CN review will always be in-depth.

Stay tuned and pick up the RSS feed to be instantly notified of any updates. I certainly hope we can get some press coverage for this so that people can learn about these new tools to help you lose weight and get in shape.