Razorfish Archive

This morning I attended the Seesmic Look launch in NYC. You can read reviews of the new tool on Mashable and Louis Gray’s blog.  Before Seesmic CEO Loic Le Meur took the stage to demo the Seesmic Look product, Razorfish VP Shiv Singh provided a good presentation about “social influence marketing” and how brands will utilize this form of marketing. I assume the video from Shiv’s presentation will be available online and I will add it to this post once ready.

One slide from the presentation stood out for me. Shiv provided a definition of “a business” from Peter Drucker. The quote reads, “The Purpose of a Business is to Create a Customer”. You can read more about Drucker on ZDNet. Shiv added to the quote to create his version of the definition for social influence marketing:

“The Purpose of a Business is to Create a Customer…who creates customers”

Take some time today and think about this definition. I believe it’s the best (and simplest) explanation of what social media marketing is all about.

Updated! Josh Weinberger has come up with an edit to Shiv’s edit that’s even better! Here’s the update:

“The Purpose of a Business is to SERVE a Customer…who creates customers”

Hats off to Shiv for putting together one of the strongest presentations I’ve seen in a long time.

Continue reading “The Best Social Media Definition To-Date” »