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Can you feel the love here on Valentine’s Day? Revver sure can after being sold to LiveUniverse for some amount of money than the initially reported $500,000-1.5m. NewTeeVee has the details on the deal including this quote, "The company, growing up alongside YouTube, was brought down from the limelight with a combination of bad luck, management problems, and product weaknesses. And oh yeah, the fact that it’s hard to make money on web video."
Back in November when Revver launched version 2.0 of their application, we wondered if anyone was actually still using it. While I am not a video superstar, my guess is that it makes more sense to start out on the largest networks making no money and then as you grow, you can move to a network that can generate revenue.
Revver raised nearly $13 million and assuming they have generated some amount of income, the sale would be at a loss.
Revver is announcing the launch of Revver 2.0 today. Revver.com 2.0 also offers several new and easy-to-use tools intended to foster dialogue among its user community. Revver users are encouraged to interact with other creators using the new “Video Response” function that allows users to post a video in response to a particular video. An improved “My Dashboard” allows users to program a personal “Contact List” within their accounts so that they can subscribe to video feeds from peers and scroll through updates in real-time. E-mail functionality is also included in Revver.com 2.0, allowing users to send and receive messages from other Revver users.
For advertisers, the site offers more opportunities to engage with Revver’s diverse creative and user communities. Revver.com 2.0 allows brands to sponsor videos collections such as “Most Watched” on the home page and to purchase banner ads on category landing pages such as “Sports” as well as on content creators’ landing pages – all without compromising the site’s uncluttered look and feel.
From their release:
“With enhanced discovery, viewing, and community-building features, Revver.com 2.0 makes it even easier for content creators and advertisers to engage audiences online,” said Kevin Wells, CEO of Revver. “This release extends our commitment to creating the best possible platform for sharing and monetizing high-quality videos effectively.”
How many video content creators, amateur, semi-pro and pro are using Revver these days? When they launched it seemed everyone was using them but lately sites such as Vimeo, 5min, Viddler, YouTube, etc. seem to be gaining in buzz and momentum while I rarely ever hear about Revver anymore.
I can’t look up stats because the video players are embedded and those pageviews won’t count so it would be unfair to show their Alexa/Compete/Comscore traffic figures.
They are having a launch party this evening at the For Your Imagination studios in New York.