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Earlier this week we learned that a major tech blogger hired a very expensive private dating service to help him find true love. For those of us who don’t have big wads of cash, a new startup has launched to help make it easier to search a variety of dating sites at once to help you find the perfect match.
Rubixx is a new startup that aggregates search results from a number of popular dating sites including match.com, friendfinder, cupid, lavalife, american singles and millionairematch. It appears that they send affiliate codes across for their business model.
The Rubixx home page (also the search page) is a bit confusing. It takes on a mad libs feel but as a user I didn’t know where to click – took a bit to figure out but the search worked fine once I realized where to click. The search results page uses dynamic components so multiple pages load very quickly and refining the search also is a swift process.
Once you select the person of your dreams, Rubixx pops open a window explaining that you may need to complete your search again on the dating site (wtf?) and then sends you off. When I selected a woman from Match.com and reached the Match.com site, I was forced to create a membership – no peeking was allowed.
The site says they have 11 million active members – my guess is thats not actual active users of Rubixx – but instead a total pool they have to search from. Now I am off to finally find the perfect Mrs. Stern!