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Scott Monty Archive
Last year at the NY Auto Show, I met with Ford’s social media director Scott Monty to find out more about their Ford Fiesta movement program. This was the program where they gave out a whole bunch of free Ford Fiesta cars in return for a ton of paid media impressions and reviews.
This week is the 2010 NY Auto Show at the Javits Center. I stopped by a Ford dealership earlier this week to find out how their 2011 cars will have more technology inside than ever before. It’s pretty amazing how far cars have come in terms of how they use technology. I wonder what comes first – the car or the technology? I am also wondering when Apple will enter the auto market.
One of Scott’s colleagues provides the video demo below of the Ford Sync technology inside the 2011 Ford Edge. I can’t comment about the quality of the car as we only spent time looking at the technology, which was quite impressive. The Sync technology that Jennifer demonstrates in the video is available in the mid- and high series models, with a smaller package of tech on the entry-level models.
I learned that Sync was actually built by Ford on top of the Microsoft Auto platform. Before this I was under the impression that Sync was built by Microsoft and Ford installed it inside their cars. Ford is calling their new Sync offering, “MyFordTouch”.