Seesmic Archive

Back in December I provided results from advertising on Facebook. While the results weren’t great and the company billed me just over $1 last month, Facebook COO Sheryl Sandberg says the company, “…could not be doing better financially”.

Over the past week companies including Seesmic have launched desktop applications which allow you to access your Facebook “stream” on your desktop without ever visiting the facebook.com website. Steven Hodson has a good overview of the new Seesmic application.

These new applications are similar to the crop of Twitter applications that allow you to interact with the service “off-site”. Most power users appear to use an off-site service when interacting with Twitter. I can only assume we will see the same pattern with Facebook and off-site interaction. I am not sold that these desktop applications have a chance to actually be solid revenue generators but we will leave that discussion for another day.

My question to Facebook is…where are my ads within these new desktop applications? Are they sent as a package with the feed to the desktop applications? If advertising is the model that Facebook intends to use going forward, I would have thought ads would be included in the desktop stream from day 1. I will admit that I haven’t downloaded the Seesmic desktop application but in all of the reviews I have read, there has been no mention of advertising within the stream.

Assuming ads are not currently part of the desktop applications, when they add them, will we see the same sort of backlash that Facebook has experienced with Beacon and more recently with the terms of service changes? The numbers of Facebook users using the desktop applications is low today and will be for the short-term but as that number grows (especially with power users), Facebook will be forced to push out more ads into the stream – or they risk losing the $1 that I paid them last month since users will never have the chance to engage with my ad unit.

Yesterday social forum provider FriendFeed launched a new beta version of their application which apparently is more real-time than real-time was previously. I haven’t used it yet so I can’t give you my reaction as to it’s real-timeliness. My guess (sadly) is that they didn’t address the real issues – you know… the business side.

Last night I listened to a recording of a podcast where Techcrunch editor Michael Arrington explained that FriendFeed has no chance against Twitter. My take is that FriendFeed is not a competitor to Twitter and the FF team would be smart to get away from the comparisons. Friendfeed is a social forum software and Twitter is IRC 2.0. Everyone wants to make a battle out of the two for cheap pageviews but as I’ve said for a long time now, they are not competitors. I did find it interesting that when asked how he describes the service, FriendFeed co-founder Paul Bucheit basically said the exact same line as Tumblr uses about being the easiest way to share online.

But let’s assume for a moment that Michael is correct and FriendFeed has no chance to compete in the space. What does that mean for his investment in social sharing software Seesmic? Tonight, Seesmic founder Loic Le Meur is going to take the world through a demo of his rebranding of Twirl into the "Seesmic Desktop". Could Seesmic get further in the "fight" than FriendFeed has? I grabbed a quick interview with Loic at SXSW where he announced the first step in his Seesmic Desktop with the launch of Seesmic for Facebook. I haven’t had a chance to see or play with the desktop application and look forward with great anticipation to the demo tonight.

Later this week I will share my thoughts on FriendFeed and how they can start to move ahead and away from the Twitter comparisons.

While browsing Friendfeed, I noticed an exchange between Seesmic founder Loic Le Meur and Techcrunch writer Robin Wauters. As you can see below, Loic (who moved from France to San Francisco) notes that "almost everyone" in the Internet industry is located in San Francisco. I wonder what percentage of people is "almost everyone". He then clarifies to say that it’s not just San Francisco but the region from San Jose to San Francisco.

For everyone who believes they are an "Internet player", I’ve got a bus heading to the valley tomorrow – leave a comment if you’d like a ticket. Also check out Robert Scoble’s column where he wonders if people are leaving/will leave the valley.

This morning Facebook announced the launch of Facebook Connect for Mobile. During the presentation, Seesmic CEO Loic LeMeur announced the launch of Seesmic for Facebook. Basically Seesmic is growing today – it’s no longer just videos only. The Twirhl name is going to be replaced with Seesmic over time. Seesmic for Facebook is starting out as an Adobe Air client that reads your social stream. Over time Loic tells me the video component of Seesmic will also be integrated.

I was able to capture a quick video with Loic about the new launch today.

Earlier this week I wondered why the LeWeb conference in Paris wasn’t utilizing the Seesmic video service. I questioned the decision both from an overall video coverage standpoint and also from the "conversational" standpoint. I still believe there were so many places that Seesmic could have been injected to provide value to those at the conference, viewers at home and most importantly the Seesmic company itself.

This morning LeWeb organizer and Seesmic CEO Loic LeMeur replied to my post via Twitter:

When Pownce announced their "all sales final" closing sale, I wondered if the service would have fared better if Internet celebrity co-founder Kevin Rose had pushed the service instead of pushing everyone into their competitor, Twitter. Today I have the same question about LeWeb organizer and Seesmic CEO Loic LeMeur.

I interviewed Loic back in September and since then he’s fired a bunch of the Seesmic staff. I think there have been a lot of questions about how Seesmic will generate real revenue and growth past their loyal users, like Freida, who clearly make up the majority of the videos on Seesmic.

LeWeb is a major tech conference currently going on in Paris, France. The conference costs 1500 Euros for the two-days of discussions and startup presentations. You can check out the instant conversations about LeWeb via Twitter Search (leweb and leweb08).

My beef is that Loic selected Ustream to run live coverage of the conference. There is absolutely no reason that this conference needed to be broadcast live. First, if I paid $2,000 to attend, I’d be pissed that my sister could sit at home and watch it for free. Second and even more importantly, Loic runs a video platform! These two days could have provided an amazing opportunity for Seesmic to gain trial users, awareness, and general system usage.

Loic could have easily recorded each session, uploaded it to Seesmic and generated a masive amount of video discussion inside his platform — instead he "left the money on the table" by allowing the conversation to take place on Twitter. Certainly there would be conversation on Twitter anyway, but Seesmic could have offered a way for people to interact via video about the conference from anywhere in the world. Speakers could have been required to participate in the video conversation via Seesmic stations setup at LeWeb. Had he used Seesmic, the videos would have been available minutes after each session concluded. I understand that there are logistics issues to deal with regarding bandwidth and connections on Seesmic but there was plenty of time to handle these issues.

Loic missed a golden opportunity to introduce thousands of people (both in Paris and watching from home) to his video platform Seesmic. From what I can tell, there’s been nearly no conversation about LeWeb on Seesmic. Bottom line: If you don’t use your own system, it’s hard to get others to do so.

Seesmic CEO Loic LeMeur has reported today that he has cut 7 headcount from the Seesmic workforce today. This is in addition to the 3 people who were let go last month. I’ve reached out to Loic to get an idea of how what percentage of total employees this headcount reduction accounts for – when I met Loic at the Seesmic office last month, it seemed like there were about 10 people there but I believe they have an office in France as well.

Update: Liz Gannes says Seesmic has about 13 employees after those let go today.

Seesmic has raised $12 million in venture capital funding to-date. Loic has created a video to explain about the headcount reduction:

Tough times. Tough decisions.also read my blog post http://www.loiclemeur.com/english/2008/10/tough-times-tou.html

Best of luck to everyone who was let go – if I can be of any assistance with connections, let me know.