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Seth Godin Archive
A month ago I posted a video around the following question, "How do you compensate content creators?" I’ve re-embedded the video below for anyone who didn’t get a chance to see it the first time around. Last week Seth Godin joined the movement with his post titled, "Ads are the new online tip jar". It’s great to see Seth say basically the same things I did last month. Maybe with his wide-reaching voice, the online advertising discussion can move further along.
Seth begins with the widely used phrase, "I never click on ads," and then he notes that it’s almost a badge of honor to say that. I completely agree but for a different reason than Seth. Seth believes it’s due to not having the time to interact with the ads. I believe it’s "cool and hip" to block and/or not interact with ads.
Seth continues, "If you like what you’re reading, click an ad to say thanks." Amen to that. Clearly no one is suggesting clicking on ads just to click on them. But interacting with a sponsor or advertiser provides a benefit to the user, publisher and advertiser. And it shows that you value what the content producer offers. Though I would expand Seth’s comment to any content including video, audio, image and text.
Here’s my video on the topic: