Shannon Cortina Archive

After meeting with a number of clients of the past month and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010:

1. 2009 was the year that social media “experts” infiltrated the masses. Everyone with a Twitter account and Facebook profile was deeming themselves an expert. In 2010, the real enthusiasts and savvy folks will emerge and the snake oil salesmen will fade.

2. The press release continues its evolution. I do not believe the press release will die in 2010—however it is undergoing a transformation. Think Optimus Prime.  Organizations will always need tools to disseminate their news and adhere to disclosure rules—however never before have we had so many different options. Linking to content such as online video, blogs, social media will make the press release smarter and also improve your company’s “searchability.”

3. While not the first person to think this—I do strongly believe that Twitter will either trial an ad-based model or perhaps introduce a professional fee-based option in order to generate revenues.

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