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NY-based MediaWhiz has merged their AuctionAds product into their newer ShoppingAds product. This makes sense and I knew it was coming as soon as ShoppingAds launched several months ago. It makes sense because now publishers can show more than just eBay ads as was the case with AuctionAds. Check out our previous AuctionAds coverage.
From the blog announcement: ShoppingAds is a hybrid product that serves both CPA (cost per action) ads provided by eBay and CPC (cost per click) ads provided by our shopping comparison engine partners. The other significant change is the ability for you to become a Premium Publisher. By becoming a premium publisher you will have the opportunity to be paid on a CPC (cost per click) basis for all your US and Canadian traffic while you can monetize your international traffic on a CPA (cost per action) basis. Standard publisher’s traffic will be monetized 100% on a CPA basis.
From what I’ve seen using ShoppingAds on some of my sites, the key is to get others to signup as you earn a percentage of their created revenue as well. The one thing I’ve mentioned a bunch of times is that they need to add a link to signup inside of the widget. This would drive more signups I believe.
Here’s a live widget from ShoppingAds: