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NY-based Simparel has announced that it’s taken $4 million in a Series A round of venture capital today. The funding has been provided by Israeli VC firm L Capital Partners. Simparel notes that the funds will accelerate the continued product development of both the core platform and the new Software as a Service (SaaS) offering. The funds will also be used for sales and marketing.
Simparel is a b2b play focusing on the apparel, footwear, accessories, costume jewelry, as well as home furnishings and toys industries. The software is offered as a service (SaaS) and will be marketed towards companies who typically can’t afford larger ERP systems.
Funny note – if you go to the Simparel site, you get to select whatever beta you’d like. Currently there are three listed and you can pick one and follow that path.