Snapherd Archive

A new semi-mobile game launched last week named Snapherd. The idea behind Snapherd is simple: each day they post a word and you submit photos that match how you view the word. Some of the words to-date include: ashamed, debate, empty, exact, and favorite.

Photos can be submitted via email, MMS upload, or traditional upload from your computer. They are giving out prizes to the highest rated photos. Users can leave comments on photos. What makes this interesting to me is that you can see how others view a word or topic. I could see Snapherd adding groups to allow a circle of friends to explore how their views on a topic differ through photos.

Snapherd was founded by Joshua Gross. You might remember Joshua from our review of his other startup TapeFailure (now called Vistrac). When I spoke with Joshua about Snapherd last month, my suggestion was to partner with brands which could help Snapherd grow quickly and virally along with the real possibility of a business model. I could see brands like Coke, Pepsi, Apple, Microsoft, etc. A perfect example would be the "I’m a PC" campaign that Microsoft is currently running.