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Television shopping channel QVC has been working to integrate the latest technology into their offerings for a few years. Last year they hired Courtney Cason, their first “multi-media host”. From what I can tell, Cason created a bunch of holiday videos where she interviewed the on-air salespeople and she also provides live chats during some of the fashion shows. The network has also created mobile apps for all of the major platforms so you can look for and order items anytime. Overall I think QVC has done a good job in the online space and certainly a better job than their competitor HSN.
I’ve been following a thread on the QVC community forums for the last week. The subject of the popular thread is, “Get rid of the Tweets, Blogs, FB’s and the F.F.”
The gist of the thread is that the on-air hosts are spending too much time pimping their Facebook pages and Twitter accounts instead of talking about and explaining the actual products. As I noted above, Courtney (along with a few of the other junior hosts) appears to be hosting many of the live chats and she appears on air to read some of the comments and to get other shoppers to participate.
Here are a couple of the interesting comments from the discussion thread:
- I also have no interest in FB or any other social networking site, and it’s especially aggravating on a shopping channel. Seemed even more disruptive last night on PMS. It reminds me of Romper Room when they start reading off the names of those supposedly participating with Tweets, etc.
- QVC is a TV HOME SHOPPING CHANNEL…..We can’t actually see, touch, etc the items we are buying so its QVC’s job to give us as much detail/information about the item for the customer to make a decision. I don’t care about what people I don’t know are doing, buying, etc etc. Just give informative presentations without the nonsense.
Allows members to create gift registries, wishlists, buyer’s guides and polls.
San Francisco, June 19th, 2008 – Kazowie.com has created a unique social shopping experience. Users can connect with friends, family, and like-minded people by creating and sharing gift registries, wishlists, buyer’s guides, and polls with products found on the site and anywhere on the internet. Industry trend data estimates that an average of 45% of consumers, ages 18 to 51 often share the products that interest them with their peers. 31% of consumers rely on recommendations from their friends and family for purchasing products. Based on this data, Kazowie gives users a unique platform to have the ability to share their impeccable taste with others while discovering online shops and products they never knew existed.
Kazowie’s unique features allow users to:
- Create a one-stop gift registry for weddings, events, or showers. Instead of choosing registries from a select few department stores, a user can compile products from any shop. The purchaser can navigate to an online store through the registry, or find the store locally. Kazowie can manage quantities and fulfilled items.
- Create lists by grabbing items from other people’s lists or let Kazowie do the work for you by adding products with the Kazowie browser tools or submitting the product’s URL.
- Explore products in multiple ways: recently listed items, most popular, what friends have added to their lists, or search through the entire network.
- Create discussions and recommend products.
- Support local shops without online presence by adding products with the name and address to buy it offline.
- Be an expert by creating a buyer’s guide for products.
- Create groups and invite friends to share products of interest with group members.
- Browse through and rate online shops; see what other products each has to offer.
- Create an opinion poll to get the best recommendations from friends, family and other users on the site.
- Subscribe to an RSS feed to be in touch with friends’ activities.
- Login or create an account with existing accounts from Yahoo, Google, OpenID, AOL/AIM.
Kazowie.com was conceptualized by David Thomson, a thirty-something who felt constrained by the traditional registry process when getting married. He didn’t like being obligated to only pick from a few department stores—not to mention spending an entire Saturday at the mall. With a baby on the way, he wanted to create a personalized gift registry at a single online address that he could actively share with his friends and family. After surveying similar user-generated shopping websites, David realized there was a niche to be filled. As the principal of a user experience design company, Momentum Design Lab, David turned to his company to create this unique experience. "More and more people’s purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected." What began as an online registry has blossomed into a robust, singular online social shopping experience.
Direct: (415) 977-0814 ext 8102
Main: (415) 977-0814
Fax: (415) 977-0862
Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by Kazowie.